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Neuromarketing in Business
Editor
- Benny B. Briesemeister(Deloitte Neuroscience Institut)Werner Klaus Selmer(Propeller Marketingdesign)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-35185-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Thomas Heinrich Musiolik, 2022. "Multisensory Experiences in Digital Media," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 1-13, Springer.
- Solveigh P. Lingens & Jonathan T. Mall, 2022. "A Good Product Name in the Semantic Network: Implicit Methods for Naming," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 15-27, Springer.
- Gesa Lischka & Steffen Schmidt & Jonathan T. Mall, 2022. "Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 29-41, Springer.
- H. Steven Scholte & Andries van der Leij & Victor A. F. Lamme, 2022. "Neuromarketing Beyond the Posttest: fMRI Can Predict the Commercial Effectiveness of Storyboards Before the TV Commercial Is Shot," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 43-54, Springer.
- Pedro R. Almeida & Pedro S. Moreira & Joseph D. Timson, 2022. "Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 55-66, Springer.
- André Weinreich, 2022. "Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 67-77, Springer.
- Ana Iorga & Dipti Sapatnekar, 2022. "Leveraging Neuroscience-Based Insights to Improve Customer Experience," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 79-89, Springer.
- Benny B. Briesemeister & Johanna Trebbe, 2022. "Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 91-108, Springer.
- Nadine Galandi & Benny B. Briesemeister & Thomas Kant & Damaris Hagen, 2022. "Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 109-125, Springer.
- Davide Baldo & Martin Schoeller, 2022. "Anticipated Regret in Decision-Making and Behaviour Change," Management for Professionals, in: Benny B. Briesemeister & Werner Klaus Selmer (ed.), Neuromarketing in Business, pages 127-140, Springer.
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