Exhibit Marketing and Trade Show Intelligence
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-642-36793-9
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Citations
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Cited by:
- Marcin Gebarowski & Dariusz Siemieniako, 2015. "The trade show conversation in developing inter-organizational relationships on the example of retail Real Estate industry (Rozmowa targowa w rozwijaniu wiezi miedzyorganizacyjnych na przykladzie bran," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 13(50), pages 88-103.
Book Chapters
The following chapters of this book are listed in IDEAS- Klaus Solberg Søilen, 2013. "Integrated Marketing Communications (IMC)," Management for Professionals, in: Exhibit Marketing and Trade Show Intelligence, edition 127, chapter 1, pages 1-13, Springer.
- Klaus Solberg Søilen, 2013. "Booth Staff Behaviour," Management for Professionals, in: Exhibit Marketing and Trade Show Intelligence, edition 127, chapter 2, pages 15-79, Springer.
- Klaus Solberg Søilen, 2013. "Booth Design and Marketing Materials," Management for Professionals, in: Exhibit Marketing and Trade Show Intelligence, edition 127, chapter 3, pages 81-107, Springer.
- Klaus Solberg Søilen, 2013. "Pre-show Planning," Management for Professionals, in: Exhibit Marketing and Trade Show Intelligence, edition 127, chapter 4, pages 109-122, Springer.
- Klaus Solberg Søilen, 2013. "Post-show Follow-up," Management for Professionals, in: Exhibit Marketing and Trade Show Intelligence, edition 127, chapter 5, pages 123-126, Springer.
- Klaus Solberg Søilen, 2013. "Trade Show Intelligence," Management for Professionals, in: Exhibit Marketing and Trade Show Intelligence, edition 127, chapter 6, pages 127-136, Springer.
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