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Market Entry in China
Editor
- Christiane Prange(Tongji University)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-29139-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Christiane Prange, 2016. "The Promise of China," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 3-8, Springer.
- Christiane Prange, 2016. "Internationalizing to China: Challenges and Pitfalls," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 9-15, Springer.
- Christiane Prange, 2016. "Marketing Decisions in China: Positioning, Branding, Marketing Mix," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 17-25, Springer.
- Christiane Prange, 2016. "Overview of the Book," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 27-33, Springer.
- Sylvie Hertrich & Ulrike Mayrhofer, 2016. "Audi and the Chinese Market: A Success Story," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 37-44, Springer.
- Zhuomin Qin, 2016. "Can PSA Peugeot Citroën Succeed in China?," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 45-58, Springer.
- Umair Ahmed, 2016. "Marks & Spencer: A Global Expansion to Acquire Lost Momentum?," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 61-72, Springer.
- Veronica Giunta, 2016. "IKEA in China: A “Glocal” Marketing Strategy," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 73-93, Springer.
- Pauline Cosijn, 2016. "China’s Retailing Graveyard: A Case Study of TESCO," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 95-103, Springer.
- Klaus Heine & Katharina Kübrich & Jaihak Chung, 2016. "Take the Opportunity to Pilfer a Goat: Lessons from Gieves & Hawkes," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 107-120, Springer.
- Dong Bian, 2016. "HTH’s Exploration in China," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 121-131, Springer.
- Ilan Alon, 2016. "Master International Franchising in China: The Case of the Athlete’s Foot," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 133-145, Springer.
- Britt Kühne, 2016. "Mattel’s Second Attempt to Crack the Chinese Market: Will China Embrace the American Barbie Doll This Time?," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 147-163, Springer.
- Christiane Prange, 2016. "TPresso: Is the Tea Machine Too Cheap for the Chinese Market?," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 167-182, Springer.
- Patricia Schnitger, 2016. "Coca-Cola in China: Will Their Brands Survive in This Challenging Market?," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 183-195, Springer.
- Hua Li & Yao Chen Grenot, 2016. "Danone–Dumex in China: The First Drink of Milk," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 197-213, Springer.
- Christiane Prange, 2016. "Preparing Business Activities in China," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 217-221, Springer.
- Christiane Prange, 2016. "The Future," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 223-225, Springer.
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