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Wine Positioning
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-24481-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Pierre Mora, 2016. "Introduction: Issues, Objectives, and Method," Management for Professionals, in: Wine Positioning, chapter 1, pages 1-14, Springer.
- Pierre Mora, 2016. "Understanding Consumer Behavior," Management for Professionals, in: Wine Positioning, chapter 2, pages 17-29, Springer.
- Pierre Mora, 2016. "Identity, Segmentation, and Positioning," Management for Professionals, in: Wine Positioning, chapter 3, pages 31-42, Springer.
- Pierre Mora, 2016. "Terroirs: Tell Me Where You Come From?," Management for Professionals, in: Wine Positioning, chapter 4, pages 43-54, Springer.
- Pierre Mora, 2016. "Wine Brand: Take It Easy?," Management for Professionals, in: Wine Positioning, chapter 5, pages 55-79, Springer.
- Pierre Mora, 2016. "When the E-Shopper Meets the Wine Industry," Management for Professionals, in: Wine Positioning, chapter 6, pages 81-91, Springer.
- Pierre Mora, 2016. "Tools for Wine Differentiation and Positioning," Management for Professionals, in: Wine Positioning, chapter 7, pages 93-113, Springer.
- Pierre Mora, 2016. "The World of Appellations," Management for Professionals, in: Wine Positioning, chapter 8, pages 117-178, Springer.
- Pierre Mora, 2016. "The World of Brands," Management for Professionals, in: Wine Positioning, chapter 9, pages 179-210, Springer.
- Pierre Mora, 2016. "Conclusion," Management for Professionals, in: Wine Positioning, chapter 10, pages 213-216, Springer.
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