Aerospace Marketing Management
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-319-01354-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Marketing in the Aeronautics Industry," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 1, pages 1-27, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "The Individual and Organizational Purchase," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 2, pages 29-82, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Business Marketing Intelligence," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 3, pages 83-122, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Market Segmentation and Positioning," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 4, pages 123-156, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Marketing and Sales Action Plan," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 5, pages 157-170, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Innovation and Product Management," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 6, pages 171-232, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Marketing of Services," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 7, pages 233-274, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Pricing Policy," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 8, pages 275-307, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Selecting Distribution Channels and Sales Team Management," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 9, pages 309-342, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Project Marketing," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 10, pages 343-362, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Communication Policy," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 11, pages 363-386, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Selecting Media," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 12, pages 387-450, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Brand Management," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 13, pages 451-507, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Building Loyalty: Maintenance, Customer Training and Offsets," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 14, pages 509-543, Springer.
- Philippe Malaval & Christophe Bénaroya & Jonathan Aflalo, 2014. "Alliance Strategies," Management for Professionals, in: Aerospace Marketing Management, edition 127, chapter 15, pages 545-581, Springer.
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