Digital Marketing in the Automotive Electronics Industry
Editor
- Uli Schneider(Infineon Technologies AG)Jürgen Hoika(Infineon Technologies AG)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-30720-1
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Uli Schneider & Jürgen Hoika, 2023. "Opportunities of and Necessities for a Digital Transformation in Sales and Marketing in a Leading Electronics Company," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 3-8, Springer.
- Uli Schneider & Jürgen Hoika, 2023. "Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruption," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 9-23, Springer.
- Jürgen Hoika & Uli Schneider, 2023. "The Key Role of Disruptive Digital Marketing Approaches in the Automotive Electronics Market," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 25-41, Springer.
- Uli Schneider, 2023. "Overcoming Barriers to Digital Marketing in the Automotive Electronics Industry Through Ambidexterity Design Guidelines," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 43-61, Springer.
- Theo Göpfert & Kati Zieger & Uli Schneider, 2023. "A Practical Guide to Setting and Achieving Digital Marketing Goals Following a Plan-Do-Check-Act Approach," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 65-82, Springer.
- Lukas Trautner, 2023. "The Importance of a Focused and Standardized Operating Model in Managing Digital Customer Engagement," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 83-102, Springer.
- Uli Schneider & Lore Darcos & Robin Schneider, 2023. "A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 103-123, Springer.
- Kati Zieger & Uli Schneider & Lore Darcos, 2023. "Designing Campaigns and Optimizing Campaign Performance: The Ingredients of Campaign Excellence," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 127-151, Springer.
- Anup Shukla & Alexander Schwertlein & Uli Schneider, 2023. "Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 153-169, Springer.
- Eric Siegel & Uli Schneider, 2023. "In Pursuit of a Scalable Channel Optimization in B2B," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 171-188, Springer.
- Alexander Schwertlein & Uli Schneider & Jürgen Hoika, 2023. "Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 189-205, Springer.
- Julia Remmele & Gudmund Semb & Marian Wenking, 2023. "Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketing Transformation," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 207-229, Springer.
- Christoph Tienken & Jonathan Rösler & Thomas Friedli, 2023. "Enhancing the Customer Journey with Digital Self-Services," Management for Professionals, in: Uli Schneider & Jürgen Hoika (ed.), Digital Marketing in the Automotive Electronics Industry, pages 231-251, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmtpr:978-3-031-30720-1. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.