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Commodity Marketing
Editor
Listed:
- Margit Enke(TU Bergakademie Freiberg)Anja Geigenmüller(TU Ilmenau)Alexander Leischnig(TU Bergakademie Freiberg)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), 2022. "Commodity Marketing," Management for Professionals, Springer, number 978-3-030-90657-3, December.
Handle: RePEc:spr:mgmtpr:978-3-030-90657-3
DOI: 10.1007/978-3-030-90657-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Margit Enke & Anja Geigenmüller & Alexander Leischnig, 2022. "Commodity Marketing: An Introduction into Key Concepts and Processes," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 3-20, Springer.
- Boas Bamberger & Christian Homburg & Matthias Staritz & Stephan Bingemer, 2022. "Commodity Differentiation: A Cross-Industry Approach," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 21-42, Springer.
- Manfred Bruhn & Anja Zimmermann, 2022. "Commodities in the Service Sector: Particularities and Implications for Marketing," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 43-69, Springer.
- Andrea Maessen & Bert Sebastian Strasmann & Jan Haemer, 2022. "Commodity Pricing: Fast, Simple, Intelligent," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 73-83, Springer.
- Markus Voeth & Uta Herbst, 2022. "Price Negotiations in Commodity Markets," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 85-103, Springer.
- Florian Dost & Robert Wilken, 2022. "A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 105-117, Springer.
- Doreén Pick, 2022. "Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of Telecommunications Providers," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 119-140, Springer.
- Björn Ivens & Brigitte Müller & Steffen Wölfl & Alexander Leischnig, 2022. "On Price Roles and Budget Branding," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 141-152, Springer.
- Frank Jacob & Thomas Aichner, 2022. "Customer Participation and Commodity Marketing," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 153-165, Springer.
- Andreas Klein, 2022. "An Economic View on Group Buying as Marketing Approach for Commodities," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 167-183, Springer.
- Peter Billen & Tilmann Raff & Craig Thorrold, 2022. "Commodities and Customer Loyalty: Squaring of the Circle?," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 185-214, Springer.
- Gustavo Martinez-Lira & Martin Reimann, 2022. "Updates on the Connection Between Customer Relationship Management and Commoditization," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 215-236, Springer.
- Anna Nauen & Margit Enke, 2022. "Customer Engagement as an Approach to De-Commoditisation," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 237-254, Springer.
- Victoria L. Crittenden & William F. Crittenden, 2022. "On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 255-264, Springer.
- Sabrina C. Thornton, 2022. "Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovation," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 265-279, Springer.
- Alexander Leischnig & Anja Geigenmüller, 2022. "A Configurational Perspective on Brand Relevance in Commodity Markets," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 281-292, Springer.
- Mandy Pick & Marko Sarstedt, 2022. "Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 293-328, Springer.
- Michael R. Czinkota & Margit Enke, 2022. "An International Perspective on Commodity Marketing," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 331-347, Springer.
- Anja Geigenmüller & Christos G. Aneziris, 2022. "Non-price-Related De-commoditization: An Exploratory Study in the Refractories Industry," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 349-363, Springer.
- Manuela Künzel & Lutz Lohse, 2022. "CRM in the Energy Market: Customer Relationship Management in Commodity Industries Using the Example of an Energy Service Provider," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 365-390, Springer.
- Isabel Luther, 2022. "Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 391-412, Springer.
- Anja Geigenmüller & Elisabeth Kuhn, 2022. "De-commoditization in B2B Markets: A Communication Perspective," Management for Professionals, in: Margit Enke & Anja Geigenmüller & Alexander Leischnig (ed.), Commodity Marketing, pages 413-425, Springer.
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