Total Revenue Management (TRM)
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-46985-6
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Citations
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Cited by:
- Dr. Oloo Caroline, PhD, 2024. "Strategic Planning Impacts on the Performance Dynamics of Micro Enterprises in Kisumu County: An in-Depth Analysis," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3), pages 219-232, March.
- Teuta Veseli-Kurtishi & Shenaj Hadzimustafa & Edmond Veseli, 2020. "Digitization of Banking Services and Its Impact on Customer Satisfaction: Case, Republic of North Macedonia," MIC 2020: The 20th Management International Conference,, University of Primorska Press.
Book Chapters
The following chapters of this book are listed in IDEAS- Marc Helmold, 2020. "Total Revenue Management (TRM)Total revenue management (TRM)," Management for Professionals, in: Total Revenue Management (TRM), chapter 1, pages 1-12, Springer.
- Marc Helmold, 2020. "PricingPricing Elements and Price ElasticityPrice elasticities," Management for Professionals, in: Total Revenue Management (TRM), chapter 2, pages 13-27, Springer.
- Marc Helmold, 2020. "PricingPricing as Part of Corporate Strategy," Management for Professionals, in: Total Revenue Management (TRM), chapter 3, pages 29-42, Springer.
- Marc Helmold, 2020. "Pricing StrategiesPricing strategies," Management for Professionals, in: Total Revenue Management (TRM), chapter 4, pages 43-59, Springer.
- Marc Helmold, 2020. "SupplySupplies Chain Management and Distribution ChannelsDistribution channels," Management for Professionals, in: Total Revenue Management (TRM), chapter 5, pages 61-69, Springer.
- Marc Helmold, 2020. "Value Drivers in Revenue ManagementRevenue management," Management for Professionals, in: Total Revenue Management (TRM), chapter 6, pages 71-77, Springer.
- Marc Helmold, 2020. "Audits as Tool to Evaluate Value," Management for Professionals, in: Total Revenue Management (TRM), chapter 7, pages 79-82, Springer.
- Marc Helmold, 2020. "TRM for ServicesServices," Management for Professionals, in: Total Revenue Management (TRM), chapter 8, pages 83-88, Springer.
- Marc Helmold, 2020. "Creating the Value Proposition," Management for Professionals, in: Total Revenue Management (TRM), chapter 9, pages 89-94, Springer.
- Marc Helmold, 2020. "TRMTotal revenue management (TRM) in Companies with Financial Difficulties," Management for Professionals, in: Total Revenue Management (TRM), chapter 10, pages 95-105, Springer.
- Marc Helmold, 2020. "PricingPricing in the Automotive IndustryIndustries," Management for Professionals, in: Total Revenue Management (TRM), chapter 11, pages 107-113, Springer.
- Marc Helmold, 2020. "PricingPricing in the Hospitality IndustryHospitality industry," Management for Professionals, in: Total Revenue Management (TRM), chapter 12, pages 115-127, Springer.
- Marc Helmold, 2020. "PricingPricing in the Aviation IndustryIndustries," Management for Professionals, in: Total Revenue Management (TRM), chapter 13, pages 129-137, Springer.
- Marc Helmold, 2020. "PricingPricing in the Healthcare Sector," Management for Professionals, in: Total Revenue Management (TRM), chapter 14, pages 139-159, Springer.
- Marc Helmold, 2020. "Pricing StrategyPricing strategies in the Beer IndustryIndustries," Management for Professionals, in: Total Revenue Management (TRM), chapter 15, pages 161-174, Springer.
- Marc Helmold, 2020. "Outlook: Full Revenue Management (FRM)Full revenue management (FRM)," Management for Professionals, in: Total Revenue Management (TRM), chapter 16, pages 175-183, Springer.
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