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Personal Brand Management
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-43744-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Talaya Waller, 2020. "An Introduction to Personal Branding," Management for Professionals, in: Personal Brand Management, chapter 0, pages 1-16, Springer.
- Talaya Waller, 2020. "What Is a Personal Brand?," Management for Professionals, in: Personal Brand Management, chapter 0, pages 19-36, Springer.
- Talaya Waller, 2020. "Discovering Your Target Audience," Management for Professionals, in: Personal Brand Management, chapter 0, pages 37-49, Springer.
- Talaya Waller, 2020. "Positioning for a Competitive Advantage," Management for Professionals, in: Personal Brand Management, chapter 0, pages 51-65, Springer.
- Talaya Waller, 2020. "Marketing Personal Brands," Management for Professionals, in: Personal Brand Management, chapter 0, pages 69-89, Springer.
- Talaya Waller, 2020. "The Monetization of Personal Brands," Management for Professionals, in: Personal Brand Management, chapter 0, pages 91-105, Springer.
- Talaya Waller, 2020. "Legally Protecting Personal Brand Equity," Management for Professionals, in: Personal Brand Management, chapter 0, pages 109-122, Springer.
- Talaya Waller, 2020. "Personal Brand Reputation Management," Management for Professionals, in: Personal Brand Management, chapter 0, pages 123-139, Springer.
- Talaya Waller, 2020. "Strategies for Managing Personal Brand Equity," Management for Professionals, in: Personal Brand Management, chapter 0, pages 141-155, Springer.
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