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User Experience Is Brand Experience

Author

Listed:
  • Felix van de Sand

    (COBE GmbH)

  • Anna-Katharina Frison

    (Technische Hochschule Ingolstadt)

  • Pamela Zotz

    (COBE GmbH)

  • Andreas Riener

    (Technische Hochschule Ingolstadt)

  • Katharina Holl

    (COBE GmbH)

Abstract

No abstract is available for this item.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Felix van de Sand & Anna-Katharina Frison & Pamela Zotz & Andreas Riener & Katharina Holl, 2020. "User Experience Is Brand Experience," Management for Professionals, Springer, number 978-3-030-29868-5, December.
    • Handle: RePEc:spr:mgmtpr:978-3-030-29868-5
    DOI: 10.1007/978-3-030-29868-5
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    Cited by:

    1. Simona Sternad Zabukovšek & Zdenko Deželak & Silvia Parusheva & Samo Bobek, 2022. "Attractiveness of Collaborative Platforms for Sustainable E-Learning in Business Studies," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    2. Arslan Rafi & Ali Junaid Khan & Shahzad Ali Gill & Muhammad Imdadullah, 2021. "The Philosophy of Electronic Word of Mouth and Consumer Buying Behavior in Modern Era," iRASD Journal of Economics, International Research Alliance for Sustainable Development (iRASD), vol. 3(3), pages 402-411, December.
    3. Lee M. Ashton & Megan E. Rollo & Marc Adam & Tracy Burrows & Vanessa A. Shrewsbury & Clare E. Collins, 2021. "Process Evaluation of the ‘No Money No Time’ Healthy Eating Website Promoted Using Social Marketing Principles. A Case Study," IJERPH, MDPI, vol. 18(7), pages 1-19, March.

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