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International Marketing Strategy

Author

Listed:
  • Giovanna Pegan

    (University of Trieste)

  • Donata Vianelli

    (University of Trieste)

  • Patrizia de Luca

    (University of Trieste)

Abstract

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Suggested Citation

  • Giovanna Pegan & Donata Vianelli & Patrizia de Luca, 2020. "International Marketing Strategy," International Series in Advanced Management Studies, Springer, number 978-3-030-33588-5, February.
    • Handle: RePEc:spr:isiams:978-3-030-33588-5
    DOI: 10.1007/978-3-030-33588-5
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    Cited by:

    1. Hiroko Oe & Yasuyuki Yamaoka, 2023. "How to Support Expanding Sales Channels of Agri-Food Products in New Markets: Healthiness and New Experiences of Tunisian Olive Oil," Businesses, MDPI, vol. 3(3), pages 1-20, June.
    2. Gabriella Schoier & Giovanna Pegan & Stefano Fadini, 2022. "An analysis on consumer perception," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 76(1), pages 34-44, January-M.

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