Marketing Innovations in the Automotive Industry
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-15999-3
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Citations
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Cited by:
- Dong, Weiwei & Zhao, Guohua & Yüksel, Serhat & Dinçer, Hasan & Ubay, Gözde Gülseven, 2022. "A novel hybrid decision making approach for the strategic selection of wind energy projects," Renewable Energy, Elsevier, vol. 185(C), pages 321-337.
Book Chapters
The following chapters of this book are listed in IDEAS- Elena Candelo, 2019. "The Pioneers: Racing as the Main Sales Promotion Tool," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 3-8, Springer.
- Elena Candelo, 2019. "The First Paradigm: Mass Production and Mass Marketing," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 9-16, Springer.
- Elena Candelo, 2019. "The Metamorphosis of the Automotive Market," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 17-23, Springer.
- Elena Candelo, 2019. "The 1930s: Europe Behind in Marketing Strategies," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 25-31, Springer.
- Elena Candelo, 2019. "Back from the Brink: Europe’s Surprisingly Strong Recovery," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 35-39, Springer.
- Elena Candelo, 2019. "The “Golden Age” in the U.S.: From a Class-Based Market to a Personal One," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 41-44, Springer.
- Elena Candelo, 2019. "Lessons from the Japanese: The Third Paradigm," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 45-49, Springer.
- Elena Candelo, 2019. "The Dawn of Globalisation," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 51-54, Springer.
- Elena Candelo, 2019. "The Secrets of Success," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 55-58, Springer.
- Elena Candelo, 2019. "Marketing Science: The Beginnings," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 59-65, Springer.
- Elena Candelo, 2019. "Marketing Progress: A Never-Ending Story," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 67-78, Springer.
- Elena Candelo, 2019. "The First Oil Shock: A Turning Point in Production and Marketing," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 81-93, Springer.
- Elena Candelo, 2019. "Mass Customization: Another Marketing Breakthrough," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 95-103, Springer.
- Elena Candelo, 2019. "Braced for a New Model of Creating Value," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 105-113, Springer.
- Elena Candelo, 2019. "Is Disruption Taking Apart the Carmakers’ World?," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 117-129, Springer.
- Elena Candelo, 2019. "How Platforms are Reshaping Automotive Marketing Management," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 131-140, Springer.
- Elena Candelo, 2019. "Digital Technologies are Rewriting the Old Rules of Marketing," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 141-154, Springer.
- Elena Candelo, 2019. "Innovation and Digital Transformation in the Automotive Industry," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 155-173, Springer.
- Elena Candelo, 2019. "Towards the 2030s: Unusual Times Call for Unusual Strategies," International Series in Advanced Management Studies, in: Marketing Innovations in the Automotive Industry, chapter 0, pages 175-192, Springer.
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