The New Global Marketing Reality
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230508576
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Citations
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Cited by:
- Shuili Du & Valérie Swaen & Adam Lindgreen & Sankar Sen, 2013. "The Roles of Leadership Styles in Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 114(1), pages 155-169, April.
Book Chapters
The following chapters of this book are listed in IDEAS- Richard Brookes & Roger Palmer, 2004. "Introduction," Palgrave Macmillan Books, in: The New Global Marketing Reality, pages 1-17, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "Understanding Business Today," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 19-43, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "Explanations of Marketing: Evolving, Changing or Competing?," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 45-70, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "The New Business Reality," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 71-97, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "Growth and Value," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 99-127, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "Finding and Creating Advantage," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 129-153, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "Organizational Transformation," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 155-181, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "Contemporary Marketing Practice and the Five Changes Challenge," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 183-210, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "Pluralism in Marketing Practice," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 211-235, Palgrave Macmillan.
- Richard Brookes & Roger Palmer, 2004. "The Future of Marketing," Palgrave Macmillan Books, in: The New Global Marketing Reality, chapter 0, pages 237-262, Palgrave Macmillan.
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