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Marketing Competences and Strategic Flexibility in China

Author

Listed:
  • Yonggui Wang

    (City University of Hong Kong)

  • Richard Li-Hua

    (Northumbria University)

Abstract

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Suggested Citation

  • Yonggui Wang & Richard Li-Hua, 2007. "Marketing Competences and Strategic Flexibility in China," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-28860-7, October.
    • Handle: RePEc:pal:palbok:978-0-230-28860-7
    DOI: 10.1057/9780230288607
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    Cited by:

    1. Sanjai Kumar Shukla & Sushil & Manoj Kumar Sharma, 2019. "Managerial Paradox Toward Flexibility: Emergent Views Using Thematic Analysis of Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(4), pages 349-370, December.
    2. Julio Cerviño & Joan Llonch & Josep Rialp, 2012. "Market Orientation and Business Performance in Cuban Firms: A Comparative Analysis of State-Owned Versus Joint Venture Firms," Annual Proceedings, The Association for the Study of the Cuban Economy, vol. 22.

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