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Digital Communication Management

Editor

Listed:
  • Beatriz Pena-Acuna

Abstract

The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.

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Suggested Citation

  • Beatriz Pena-Acuna (ed.), 2018. "Digital Communication Management," Books, IntechOpen, number 5202, January-J.
    • Handle: RePEc:ito:pbooks:5202
    DOI: 10.5772/intechopen.70959
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    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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