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Japanese Multinationals in Europe

Author

Listed:
  • Ken-ichi Ando

Abstract

This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the problems posed by cultural differences and geography, alongside the opportunities of expanding markets. While these companies are global players, they must increasingly be aware of, and evolve in response to, European economic integration.

Suggested Citation

  • Ken-ichi Ando, 2005. "Japanese Multinationals in Europe," Books, Edward Elgar Publishing, number 3310.
    • Handle: RePEc:elg:eebook:3310
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    File URL: http://www.e-elgar.com/shop/isbn/9781843766551
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    Citations

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    Cited by:

    1. Codruța Dura & Oana Dobre-Baron, 2011. "Analysis of Foreign Direct Investments Engaged by Japanese Multinational Companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(2), pages 81-92.
    2. Kazuo Inaba, 2006. "Competitiveness – Residency Base versus Ownership Base – in Case of Japan," WIFO Working Papers 278, WIFO.
    3. Emmanuel Cleeve, 2007. "Japanese Foreign Direct Investment in the UK Electronic Industry: The Eclectic Approach," Asia Pacific Business Review, Taylor & Francis Journals, vol. 13(2), pages 183-200, April.
    4. Ken-ichi Ando, 2011. "Economic Integration from Above and Below with the Evidence of Japanese MNEs in Europe," Chapters, in: Miroslav N. Jovanović (ed.), International Handbook on the Economics of Integration, Volume III, chapter 5, Edward Elgar Publishing.

    More about this item

    Keywords

    Business and Management; Economics and Finance;

    JEL classification:

    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting

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