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Cross-Cultural Consumer Behavior

Author

Listed:
  • Katja Gelbrich
  • Stefan W. Müller
  • Stanford A. Westjohn

Abstract

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Katja Gelbrich & Stefan W. Müller & Stanford A. Westjohn, 2023. "Cross-Cultural Consumer Behavior," Books, Edward Elgar Publishing, number 21561.
    • Handle: RePEc:elg:eebook:21561
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    File URL: https://www.elgaronline.com/view/book/9781803923192/9781803923192.xml
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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