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A Research Agenda for Service Marketing

Editor

Listed:
  • Olivier Furrer
  • Mikèle Landry
  • Chloé Baillod
  • Jie Y. Kerguignas

Abstract

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Olivier Furrer & Mikèle Landry & Chloé Baillod & Jie Y. Kerguignas (ed.), 2024. "A Research Agenda for Service Marketing," Books, Edward Elgar Publishing, number 21560.
    • Handle: RePEc:elg:eebook:21560
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    File URL: https://www.elgaronline.com/view/book/9781803923178/9781803923178.xml
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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