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How to Price

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  • Shy,Oz

Abstract

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

Suggested Citation

  • Shy,Oz, 2008. "How to Price," Cambridge Books, Cambridge University Press, number 9780521715645, October.
    • Handle: RePEc:cup:cbooks:9780521715645
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    Cited by:

    1. Takanori Adachi & Noriaki Matsushima, 2014. "The Welfare Effects Of Third-Degree Price Discrimination In A Differentiated Oligopoly," Economic Inquiry, Western Economic Association International, vol. 52(3), pages 1231-1244, July.
    2. Girardet, Daniel & Spinler, Stefan, 2013. "Surcharge management of kerosene and CO2 costs for airlines under the EU's emission trading," Journal of Air Transport Management, Elsevier, vol. 26(C), pages 25-30.
    3. Oz Shy, 2012. "Who gains and who loses from the 2011 debit card interchange fee reform?," Public Policy Discussion Paper 12-6, Federal Reserve Bank of Boston.
    4. Carson, Richard T. & Eagle, Thomas C. & Islam, Towhidul & Louviere, Jordan J., 2022. "Volumetric choice experiments (VCEs)," Journal of choice modelling, Elsevier, vol. 42(C).
    5. Braouezec, Yann, 2016. "On the welfare effects of regulating the number of discriminatory prices," Research in Economics, Elsevier, vol. 70(4), pages 588-607.
    6. Josep-Maria Espinet & Modest Fluvià & Ricard Rigall-I-Torrent & Albert Saló, 2012. "Hotel Characteristics and Seasonality in Prices: An Analysis Using Spanish Tour Operators' Brochures," Tourism Economics, , vol. 18(4), pages 749-767, August.
    7. Tatyana Netseva-Porcheva, 2013. "Application of the Price Discrimination in Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 51-63, September.
    8. Takanori Adachi & Takeshi Ebina & Makoto Hanazono, 2017. "Endogenous Product Boundary," Manchester School, University of Manchester, vol. 85(1), pages 13-40, January.
    9. Ronald B. Larson, 2019. "Promoting demand-based pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(1), pages 42-51, February.
    10. Larson, Ronald B., 2017. "Selling Demand-Based Pricing," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259135, Agricultural and Applied Economics Association.
    11. Verny, Jerome & Grigentin, Christophe, 2009. "Container shipping on the Northern Sea Route," International Journal of Production Economics, Elsevier, vol. 122(1), pages 107-117, November.
    12. Gayer, Amit & Shy, Oz, 2016. "A welfare evaluation of tying strategies," Research in Economics, Elsevier, vol. 70(4), pages 623-637.
    13. Aldric Vives & Marta Jacob, 2021. "Dynamic pricing in different Spanish resort hotels," Tourism Economics, , vol. 27(2), pages 398-411, March.
    14. Lazov, Igor, 2017. "Profit management of car rental companies," European Journal of Operational Research, Elsevier, vol. 258(1), pages 307-314.
    15. Jani Toros, 2014. "The Impact of Price Ranges to the Pricing," Faculty of Management Koper Monograph Series, University of Primorska, Faculty of Management Koper, number 978-961-266-169-4, June.
    16. Aldric Vives & Marta Jacob & Eugeni Aguiló, 2019. "Online hotel demand model and own-price elasticities: An empirical application in a mature resort destination," Tourism Economics, , vol. 25(5), pages 670-694, August.
    17. Adib Bagh & Hemant K. Bhargava, 2013. "How to Price Discriminate When Tariff Size Matters," Marketing Science, INFORMS, vol. 32(1), pages 111-126, August.
    18. Michael Rushton, 2011. "Pricing the Arts," Chapters, in: Ruth Towse (ed.), A Handbook of Cultural Economics, Second Edition, chapter 49, Edward Elgar Publishing.
    19. Oz Shy, 2013. "Window shopping," Working Papers 13-4, Federal Reserve Bank of Boston.
    20. Albert Saló & Anna Garriga & Ricard Rigall-I-Torrent & Mar Vila & Josep M. Sayeras, 2012. "Differences in Seasonal Price Patterns among Second Home Rentals and Hotels: Empirical Evidence and Practical Implications," Tourism Economics, , vol. 18(4), pages 731-747, August.
    21. Yang Yuan & Ning-Kuang Chuang & Amy M. Gregory, 2017. "An evaluation of essential revenue management competencies: similarities and differences between practitioners and educators," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(5), pages 513-526, October.
    22. Aldric Vives & Marta Jacob & Marga Payeras, 2018. "Revenue management and price optimization techniques in the hotel sector," Tourism Economics, , vol. 24(6), pages 720-752, September.

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