Hope and responsibility vested in younger generations: the case of Hungary
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References listed on IDEAS
- A. Budac, 2015. "Next Generations Of Consumers – Challenges And Opportunities For Brands," Вестник Киевского национального университета имени Тараса Шевченко. Экономика., Socionet;Киевский национальный университет имени Тараса Шевченко, vol. 30(171), pages 6-10.
- Málovics, György & Csigéné, Noémi Nagypál & Kraus, Sascha, 2008. "The role of corporate social responsibility in strong sustainability," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(3), pages 907-918, June.
- Licsandru, Tana Cristina & Cui, Charles Chi, 2019. "Ethnic marketing to the global millennial consumers: Challenges and opportunities," Journal of Business Research, Elsevier, vol. 103(C), pages 261-274.
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More about this item
Keywords
responsible consumers; generations; consumer decision-making;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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