IDEAS home Printed from https://ideas.repec.org/a/zib/zbmecj/v6y2022i2p76-85.html
   My bibliography  Save this article

Development Of Measurement Scale For Personalized Recommended Product Acceptance (Prpa-Scale)

Author

Listed:
  • Ampadu Seth

    (Hefei University of Technology, Hefei 230009, Anhui, China)

  • Yuanchun Jiang

    (Hefei University of Technology, Hefei 230009, Anhui, China)

  • Samuel Adu Gyamfi

    (Akenten Appiah-Menka University of skills Training and Entrepreneurial Development (AMMUSTED))

  • Debrah Emmanuel

    (University of Professional Studies, Ghana)

  • Eric Amankwa

    (Presbyterian University College, Ghana)

Abstract

ersonalized recommendation (PR) system has been established to enhance consumers experience by suggesting products for consumers. Researches in PR mostly focus on the PR “system” acceptance but not the “actual product” acceptance. Therefore, this research aims to develop an instrument that measures the psychometric indicators of personalized product recommended acceptance. The sample size for the study were made up of (N=521) consumers from various accessible online marketplace in Ghana (jumia, kikuu, tonaton, jiji, amazon, eBay, aliexpress, alibaba, and other platforms) who represent the end-users of the e-tailers recommendation system. The study was quantitative in nature. In an attempt to evaluate the Personalized Recommended Product Acceptance Scale (PRPA-SCALE), an instrument was developed then submitted to 1 psychologist, 2 Marketing experts and 2 consumer behaviour researchers to test and rate items developed for the study. The EFA and CFA were performed to validate the instrument. The finding indicated significant content validity and further provided evidence of a good model fit for the five factors extracted constructs ((Price consciousness (5 items), Product Review factor (6 items), Brand Influence (5 items), Perceived Quality (6 items) and E-tailers Promotional Factor (8 items)). To the best of our knowledge, the PRPA-scale is the first scale robustly developed to measure personalized product recommendation acceptance. This also set the foundation for future research in the area of consumers’ purchase decision processes towards recommended products.

Suggested Citation

  • Ampadu Seth & Yuanchun Jiang & Samuel Adu Gyamfi & Debrah Emmanuel & Eric Amankwa, 2022. "Development Of Measurement Scale For Personalized Recommended Product Acceptance (Prpa-Scale)," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 6(2), pages 76-85, October.
    • Handle: RePEc:zib:zbmecj:v:6:y:2022:i:2:p:76-85
    DOI: 10.26480/mecj.02.2022.76.85
    as

    Download full text from publisher

    File URL: https://myecommerecejournal.com/wp-content/uploads/2022-issue2/2mecj2022-76-85.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.26480/mecj.02.2022.76.85?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hair, Joe F. & Howard, Matt C. & Nitzl, Christian, 2020. "Assessing measurement model quality in PLS-SEM using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 101-110.
    2. Rezgar Mohammed & Olga Murova, 2019. "The Effect of Price Reduction on Consumer's Buying Behavior in the U.S. Differentiated Yogurt Market," Applied Economics and Finance, Redfame publishing, vol. 6(2), pages 32-42, March.
    3. Book, Laura A. & Tanford, Sarah & Chang, Wen, 2018. "Customer reviews are not always informative: The impact of effortful versus heuristic processing," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 272-280.
    4. Konuk, Faruk Anıl, 2018. "The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 304-310.
    5. Baier, Daniel & Stüber, Eva, 2010. "Acceptance of recommendations to buy in online retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 17(3), pages 173-180.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Son, Youngdoo & Kim, Wonjoon, 2023. "Development of methodology for classification of user experience (UX) in online customer review," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    2. Yogesh Upadhyay & Ruturaj Baber & Justin Paul & Prerana Baber & Lisa Cain, 2024. "Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market," Electronic Commerce Research, Springer, vol. 24(2), pages 799-823, June.
    3. Karoui, Sedki & Behi, Azza Temessek & Fehri, Dorsaf & Belaid, Samy & Lacoeuilhe, Jérôme, 2024. "Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    4. Duong, Cong Doanh & Vu, Trong Nghia & Ngo, Thi Viet Nga & Chu, Tuan Vu & Pham, Lam Hanh Trang, 2024. "Who can you trust? The curvilinear effects of producer-retailer trust (im)balance in organic food consumption – The moderation role of trust in blockchain technology," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    5. Hoskins, Jake D., 2020. "The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    6. Sadiq, Muhammad & Nawaz, Muhammad Atif & Sharif, Arshian & Hanif, Sobia, 2024. "Bridging green supply chain practices and environmental performance in Chinese semiconductor sector: With the role of energy efficiency and green HRM," International Journal of Production Economics, Elsevier, vol. 277(C).
    7. Hayford Asare Obeng & Richard Arhinful & Leviticus Mensah & Jerry Seth Owusu-Sarfo, 2024. "Assessing the Influence of the Knowledge Management Cycle on Job Satisfaction and Organizational Culture Considering the Interplay of Employee Engagement," Sustainability, MDPI, vol. 16(20), pages 1-28, October.
    8. Rosillo-Díaz, Elena & Muñoz-Rosas, Juan Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    9. Morais, Ana Catarina & Ishida, Akira & Matsuda, Ruriko, 2024. "Ethical food consumption drivers in Japan. A S–O-R framework application using PLS-SEM with a MGA assessment based on clustering," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    10. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    11. Zhikun Ding & Xinyue Huang & Xinrui Wang & Qiaohui Chen & Jiasheng Zhang & Zezhou Wu, 2024. "Investigating the Determinants of Construction Stakeholders’ Intention to Use Construction and Demolition Waste Recycling Products Based on the S-O-R Model in China," Sustainability, MDPI, vol. 16(6), pages 1-17, March.
    12. Trinh Le Tan & Khanh Nguyen Chau Ngoc & Hien Le Thi Thanh & Hoai Nguyen Thi Thu & Uyen Vo Truong Hoang, 2024. "Enhancing Repurchase Intention on Digital Platforms Based on Shopping Well-Being Through Shopping Value, Trust and Impulsive Buying," SAGE Open, , vol. 14(3), pages 21582440241, September.
    13. Tarcia Camily Cavalcante Quezado & Nuno Fortes & William Quezado Figueiredo Cavalcante, 2022. "The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    14. Talwar, Shalini & Kaur, Puneet & Escobar, Octavio & Lan, Sai, 2022. "Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability," Journal of Business Research, Elsevier, vol. 152(C), pages 128-143.
    15. Pipatpong Fakfare & Walanchalee Wattanacharoensil, 2023. "Low‐carbon tourism for island destinations: A crucial alternative for sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 180-197, February.
    16. Yan, Ruihe & Gong, Xiang, 2022. "Peer-to-peer accommodation platform affordance: Scale development and empirical investigation," Journal of Business Research, Elsevier, vol. 144(C), pages 922-938.
    17. Eric De Vera Reynoso & Yogi Tri Prasetyo & Satria Fadil Persada & Klint Allen Mariñas & Omar Paolo Benito & Reny Nadlifatin & Ma. Janice J. Gumasing & Irene Dyah Ayuwati, 2024. "The Effect of the COVID-19 Pandemic on Turnover Intentions among Field Technicians: A Case Study in Philippines," Sustainability, MDPI, vol. 16(15), pages 1-16, July.
    18. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    19. Sarker, Moniruzzaman & Mohd-Any, Amrul Asraf & Kamarulzaman, Yusniza, 2021. "Validating a consumer-based service brand equity (CBSBE) model in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    20. Faqih, Khaled M.S., 2016. "An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 140-164.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zib:zbmecj:v:6:y:2022:i:2:p:76-85. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zibeline International Publishing The email address of this maintainer does not seem to be valid anymore. Please ask Zibeline International Publishing to update the entry or send us the correct address (email available below). General contact details of provider: http://myecommerecejournal.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.