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Humanoide Service­ roboter am PoS - Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion

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  • Meyer, Patrick
  • Speer, Philipp
  • Gutknecht, Klaus

Abstract

Servicerobotern wird grosses Potenzial am PoS zugesprochen, Voraussetzung ist aber die Kundenakzeptanz. Die vorliegende Studie zeigt, dass diese massgeblich von der Interaktionsqualität, dem wahrgenommenen Nutzen und – überraschenderweise – vor allem dem wahrgenommenen Spass an der Interaktion mit einem Serviceroboter determiniert wird.

Suggested Citation

  • Meyer, Patrick & Speer, Philipp & Gutknecht, Klaus, 2018. "Humanoide Service­ roboter am PoS - Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(6), pages 18-25.
  • Handle: RePEc:zbw:hsgmrs:276009
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    References listed on IDEAS

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    1. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
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    1. Meyer, Patrick & Jonas, Julia M. & Roth, Angela, 2020. "Frontline Employees' Acceptance of and Resistance to Service Robots in Stationary Retail - An Exploratory Interview Study," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(1), pages 21-34.

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