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CASE: Managing key account disruption in the logistics industry

Author

Listed:
  • Wernicke, Carolin
  • Saab, Samy
  • Kleinaltenkamp, Michael

Abstract

Carl Rogers needs to make up his mind on what to suggest to his boss. There have been major changes in the buying center of the key account customer he is responsible for. He now needs to decide how to continue the existing relationship and how to proceed with the potential new ones.

Suggested Citation

  • Wernicke, Carolin & Saab, Samy & Kleinaltenkamp, Michael, 2014. "CASE: Managing key account disruption in the logistics industry," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 7(3), pages 406-413.
  • Handle: RePEc:zbw:fubjbm:103563
    as

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    References listed on IDEAS

    as
    1. Jean Debrie & Elisabeth Gouvernal, 2006. "Intermodal Rail in Western Europe: Actors and Services in a New Regulatory Environment," Growth and Change, Wiley Blackwell, vol. 37(3), pages 444-459, September.
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