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Emerging characteristics of business culture under the influence of Covid-19 pandemic

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  • Dimitrov, Kiril

Abstract

The current article explores and assesses the coming into being of new business culture characteristics due to the extreme conditions of Covid-19 pandemic. Based on conducted focus group with students in Organizational culture module and performed subsequent literature review of scientific and professional literature, and blogs/ sites of opinion leaders and companies, four comparatively stable new business culture characteristics are identified – as adoption of new face to face greetings, appropriate e-mail etiquette, new dominating attitude to office and production facility space, and shaping fashion trends for the new normal. The most probable streams of management that may become sources of the emergence of new cultural characteristics for business organizations are also identified through the literature review.

Suggested Citation

  • Dimitrov, Kiril, 2020. "Emerging characteristics of business culture under the influence of Covid-19 pandemic," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 16(1).
    • Handle: RePEc:zbw:espost:256898
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    More about this item

    Keywords

    organizational culture; business culture; crisis management; business organizations;
    All these keywords.

    JEL classification:

    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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