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Social Media im Recruiting

Author

Listed:
  • Schwarz, Annika
  • Botzenhardt, Florian
  • Pätzmann, Jens U.

Abstract

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von Web 2.0 Plattformen entstehen, hier besondere Auswirkungen haben. Die Autoren zeigen auf, wie Social Media im Personalmanagement bereits heute genutzt wird. Des Weiteren schlagen sie vor, wie die Chancen und Risiken bezüglich dieser neuen Kommunikationstechnologie sowohl von Personalmanagern als auch Bewerbern zu handhaben sind.

Suggested Citation

  • Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012. "Social Media im Recruiting," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 6-12.
    • Handle: RePEc:zbw:espost:102737
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    More about this item

    Keywords

    Social Media; Employer Branding; Marketing; Brand Management; Recruiting;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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