Eine Erweiterung des Markencontrolling zur effektiveren Vermeidung von Greenwashing
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DOI: 10.15459/95451.6
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References listed on IDEAS
- C. Vallester & A. Lindgreen & F. Maon, 2012. "Strategically leveraging corporate social responsibility to the benefit of company and society : a corporate branding perspective," Post-Print hal-00800282, HAL.
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Keywords
Greenwashing; Markencontrolling; Nachhaltigkeitscontrolling; Irreführende Kommunikation;All these keywords.
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