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Using Multiple Paradigm Research Methodologies To Gain New Insights Into Entrepreneurial Motivations

Author

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  • JODYANNE KIRKWOOD

    (Department of Management, University of Otago, New Zealand)

  • COLIN CAMPBELL-HUNT

    (Department of Management, University of Otago, New Zealand)

Abstract

Much of the extant entrepreneurship research has focused on studying the field using positivist research methodologies and little attention has been paid to interpretive methodologies or the use of multiple paradigms. The focus of the paper is on illustrating how we applied a multiple paradigm research methodology to an existing research problem. Specifically, the research was concerned with gender differences in motivations for becoming an entrepreneur. We explain how a multiple paradigm research methodology enabled us to gain new insights into an aspect of entrepreneurship where results of the prior research were not only contradictory, but also lacked a focus on theoretical development. Our research process involved two phases. First, a mail survey which was designed to replicate existing studies was administered to 289 entrepreneurs. The second phase involved in-depth face-to-face interviews with 50 entrepreneurs (25 men and 25 women) who responded to the mail survey. Theoretical contributions regarding entrepreneurial motivation are detailed, as are some more general implications of using multiple paradigm research methodologies in other entrepreneurship and organizational research.

Suggested Citation

  • Jodyanne Kirkwood & Colin Campbell-Hunt, 2007. "Using Multiple Paradigm Research Methodologies To Gain New Insights Into Entrepreneurial Motivations," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 15(03), pages 219-241.
  • Handle: RePEc:wsi:jecxxx:v:15:y:2007:i:03:n:s0218495807000137
    DOI: 10.1142/S0218495807000137
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    Cited by:

    1. DIA, Ibrahima, 2017. "Les motivations des femmes entrepreneures du secteur informel à Dakar (Sénégal) [The motivations of women entrepreneurs in the informal sector in Dakar (Senegal)]," MPRA Paper 81292, University Library of Munich, Germany.
    2. Ines Gabarret & Benjamin Vedel & Julien Decaillon, 2017. "A Social Affair: Identifying Motivation Of Social Entrepreneurs," Post-Print hal-01898921, HAL.
    3. Ivana FOSIĆ & Jelena KRISTIĆ & Ana TRUSIĆ, 2017. "Motivational Factors: Drivers Behind Women Entrepreneurs’ Decision To Start An Entrepreneurial Venture In Croatia," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(3), pages 339-357, September.
    4. Luca Fazzi & Susanne Elsen, 2020. "Actors in Social Agriculture Cooperatives Combating Organized Crime in Southern Italy: Cultivating the Ground," Sustainability, MDPI, vol. 12(21), pages 1-11, November.
    5. José Pedro Carreón-Gutiérrez & José Manuel Saiz-Álvarez, 2019. "Opportunity Motivation and Growth Aspirations of Mexican Entrepreneurs: The Moderating Role of the Household Income," Sustainability, MDPI, vol. 11(22), pages 1-15, November.
    6. Mashapure Rahabhi & Madzimure Grace P.K & Msipah Nothando & Dandira Martin & Kandjinga Elias, 2021. "Women Entrepreneurship and Sustainable Rural Livelihoods," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(2), pages 64-73, February.

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