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Exploring The Born Global Concept In The Biotechnology Context

Author

Listed:
  • MALIN BRÄNNBACK

    (Åbo Akademi University, Department of Business Studies, Finland)

  • ALAN CARSRUD

    (Florida International University, The Eugenio Pino and Family Global Entrepreneurship Center, USA)

  • MAIJA RENKO

    (Florida International University, The Eugenio Pino and Family Global Entrepreneurship Center, USA)

Abstract

Purpose:The purpose of this research paper is to explore what constitutes being "born global." We approach the born global phenomenon by applying ideas presented in existing international entrepreneurship, business, and marketing literatures. In addition, the paper illustrates how market orientation is a relevant construct for understanding the existence of born global firms. Market orientation is contrasted with science driven strategies in young, technology based firms and in both domains. In markets as well as in science, both global and local forces influence the behavior of new biotechnology based companies.Methodology:This paper uses mixed methods including interviews and multiple industry cluster surveys. Qualitative data is analyzed by categorizing and combining data (thematic interviews). Numeric (quantitative) survey data is summarized by using non-parametric statistics.Findings:Young ventures in a global biotechnology based industry simultaneously face forces that drive them towards localization and other forces that require a more global approach. Even though both the markets of biotechnology products as well as the science base are increasingly global, this paper suggests that true born globals must do more than passively adapt to this global scene. Born global firms should pursue active, market oriented strategies in their internationalization. Since our sample firms typically perceive international market orientation as less valuable that international scientific reputation, we conclude that they do not always fulfill the "born global" criteria.

Suggested Citation

  • Malin Brännback & Alan Carsrud & Maija Renko, 2007. "Exploring The Born Global Concept In The Biotechnology Context," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 79-100.
    • Handle: RePEc:wsi:jecxxx:v:15:y:2007:i:01:n:s0218495807000058
    DOI: 10.1142/S0218495807000058
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    References listed on IDEAS

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    1. Li, Zhang G. & Murray, L. William & Efendioglu, Alev, 2002. "Marketing PCs to China," Business Horizons, Elsevier, vol. 45(6), pages 60-66.
    2. Holger Görg & Eric Strobl, 2016. "‘Footloose’ Multinationals?," World Scientific Book Chapters, in: MULTINATIONAL ENTERPRISES AND HOST COUNTRY DEVELOPMENT Volume 53: World Scientific Studies in International Economics, chapter 6, pages 95-113, World Scientific Publishing Co. Pte. Ltd..
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    Cited by:

    1. Hélène Laurell & Svante Andersson & Leona Achtenhagen, 2013. "The importance of industry context for new venture internationalisation: A case study from the life sciences," Journal of International Entrepreneurship, Springer, vol. 11(4), pages 297-319, December.
    2. Lindstrand, Angelika & Melén, Sara & Nordman, Emilia Rovira, 2011. "Turning social capital into business: A study of the internationalization of biotech SMEs," International Business Review, Elsevier, vol. 20(2), pages 194-212, April.
    3. Jaehong Lee & Young Soo Yang, 2019. "International Strategy, R&D Intensity, and Sustainable Earnings of Biotech Firms," Sustainability, MDPI, vol. 11(17), pages 1-17, September.
    4. Gyeongcheol Cho & Christopher Schlaegel & Heungsun Hwang & Younyoung Choi & Marko Sarstedt & Christian M. Ringle, 2022. "Integrated Generalized Structured Component Analysis: On the Use of Model Fit Criteria in International Management Research," Management International Review, Springer, vol. 62(4), pages 569-609, August.

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