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Marketing PCs to China

Author

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  • Li, Zhang G.
  • Murray, L. William
  • Efendioglu, Alev

Abstract

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Suggested Citation

  • Li, Zhang G. & Murray, L. William & Efendioglu, Alev, 2002. "Marketing PCs to China," Business Horizons, Elsevier, vol. 45(6), pages 60-66.
    • Handle: RePEc:eee:bushor:v:45:y:2002:i:6:p:60-66
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    Cited by:

    1. Eugenia Petridou & Katerina Sarri, 2011. "Developing "Potential Entrepreneurs" In Higher Education Institutes," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 79-99.
    2. Vanderlei Borsari & João Assunção, 2012. "Nitrous oxide emissions from gasohol, ethanol and CNG light duty vehicles," Climatic Change, Springer, vol. 111(3), pages 519-531, April.
    3. Malin Brännback & Alan Carsrud & Maija Renko, 2007. "Exploring The Born Global Concept In The Biotechnology Context," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 79-100.
    4. Gregory C. Chow, 2010. "Important Lessons From Studying The Chinese Economy," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 55(03), pages 419-434.
    5. Norbert Kailer, 2009. "Entrepreneurship Education: Empirical Findings And Proposals For The Design Of Entrepreneurship Education Concepts At Universities In German-Speaking Countries," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 17(02), pages 201-231.
    6. Azarnoush Ansari & Arash Riasi, 2016. "An Investigation of Factors Affecting Brand Advertising Success and Effectiveness," International Business Research, Canadian Center of Science and Education, vol. 9(4), pages 20-30, April.

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