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Can Opportunity Identification Be Taught?

Author

Listed:
  • NAOMI T. SAKS

    (Entrepreneurship and Innovation Institute, USA)

  • CONNIE MARIE GAGLIO

    (Department of Management, College of Business, San Francisco State University, USA)

Abstract

The perception of market opportunities is acknowledged as a major act in the entrepreneurial process that spurs economic progress and development.This distinctive behavior is also emerging as a central theoretical concern for the discipline. Given the acknowledged importance of opportunity identification, it follows that it should be a central topic in programs that aim to train future entrepreneurs. However, little is known about whether and how this issue is addressed in education. This study examines how entrepreneurship educator-practitioners from fourteen top masters-level entrepreneurship programs in the US conceptualize and teach the opportunity identification process. The results indicate remarkable consistency across programs regarding pedagogical content and approaches. The implications of such consistency for the future of entrepreneurship theory and practice are discussed.

Suggested Citation

  • Naomi T. Saks & Connie Marie Gaglio, 2002. "Can Opportunity Identification Be Taught?," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 10(04), pages 313-347.
    • Handle: RePEc:wsi:jecxxx:v:10:y:2002:i:04:n:s0218495802000050
    DOI: 10.1142/S0218495802000050
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    Cited by:

    1. Heiko Bergmann, 2017. "The formation of opportunity beliefs among university entrepreneurs: an empirical study of research- and non-research-driven venture ideas," The Journal of Technology Transfer, Springer, vol. 42(1), pages 116-140, February.
    2. Dan Cohen & Dan K. Hsu & Rachel S. Shinnar, 2021. "Identifying innovative opportunities in the entrepreneurship classroom: a new approach and empirical test," Small Business Economics, Springer, vol. 57(4), pages 1931-1955, December.
    3. Grigorios Asimakopoulos & Virginia Hernández & Javier Peña Miguel, 2019. "Entrepreneurial Intention of Engineering Students: The Role of Social Norms and Entrepreneurial Self-Efficacy," Sustainability, MDPI, vol. 11(16), pages 1-17, August.

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