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From Lean Product Development To Lean Innovation: Searching For A More Valid Approach For Promoting Utilitarian And Emotional Value

Author

Listed:
  • MARTIN GUDEM

    (Norwegian University of Science and Technology, Department of Engineering Design and Materials, Richard Birkelandsvei 2b, NO-7491 Trondheim, Norway)

  • MARTIN STEINERT

    (Norwegian University of Science and Technology, Department of Engineering Design and Materials, Richard Birkelandsvei 2b, NO-7491 Trondheim, Norway)

  • TORGEIR WELO

    (Norwegian University of Science and Technology, Department of Engineering Design and Materials, Richard Birkelandsvei 2b, NO-7491 Trondheim, Norway)

Abstract

This paper considers the role of lean product development (LPD) as part of a company's overall innovation strategy. Our discussion contends that the value-concept in LPD is too strongly tied to product features, and that this may lead to: (i) overemphasis on utilitarian value, (ii) preference for reliability over validity, and (iii) a defensive approach to market-trends. These factors can compromise the philosophy's ability to maximize customer value, and represent a challenge in making LPD fit beyond incremental innovation in the technological domain. Lean innovation (LI) is therefore introduced as an extension of LPD, building on a value concept that embraces emotional as well as utilitarian characteristics. It is suggested that lean principles should not be limited to product development, but should concern all aspects of a company's innovation efforts relevant to offering a pleasurable customer experience.

Suggested Citation

  • Martin Gudem & Martin Steinert & Torgeir Welo, 2014. "From Lean Product Development To Lean Innovation: Searching For A More Valid Approach For Promoting Utilitarian And Emotional Value," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 11(02), pages 1-20.
    • Handle: RePEc:wsi:ijitmx:v:11:y:2014:i:02:n:s0219877014500084
    DOI: 10.1142/S0219877014500084
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    Citations

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    Cited by:

    1. Solaimani, Sam & Haghighi Talab, Ardalan & van der Rhee, Bo, 2019. "An integrative view on Lean innovation management," Journal of Business Research, Elsevier, vol. 105(C), pages 109-120.
    2. Kasper Edwards & Robert G. Cooper & Tomas Vedsmand & Giulia Nardelli, 2019. "Evaluating the Agile-Stage-Gate Hybrid Model: Experiences From Three SME Manufacturing Firms," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(08), pages 1-32, December.
    3. Meir Russ, 2021. "Knowledge Management for Sustainable Development in the Era of Continuously Accelerating Technological Revolutions: A Framework and Models," Sustainability, MDPI, vol. 13(6), pages 1-32, March.

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