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Always The Little Brother? Digital-Product Innovation In The Media Sector

Author

Listed:
  • HANNA-KAISA ELLONEN

    (Lappeenranta University of Technology, Department of Business Administration, PO Box 20, FIN-53851, Lappeenranta, Finland)

  • PIIA KARHU

    (St. Gallen University, Department of Business Administration, Dufourstrasse 50, CH-9000 St.Gallen, Switzerland)

Abstract

This article concerns digital-product innovation within the media sector. From previous literature we identify eight factors affecting innovation work. Using material from narratives collected from experts within the media industry, we then present a specific framework that summarizes the factors affecting digital innovations either negatively or positively. We identify three underlying phenomena in the Finnish media sector that explain its specific features: First, it is a small market with a long history, second, digital innovations are in the underdog position and thirdly, the brand positions are strong.

Suggested Citation

  • Hanna-Kaisa Ellonen & Piia Karhu, 2006. "Always The Little Brother? Digital-Product Innovation In The Media Sector," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 3(01), pages 83-105.
  • Handle: RePEc:wsi:ijitmx:v:03:y:2006:i:01:n:s0219877006000673
    DOI: 10.1142/S0219877006000673
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    References listed on IDEAS

    as
    1. Faïz Gallouj, 2002. "Innovation in the Service Economy," Books, Edward Elgar Publishing, number 2391.
    2. Faïz Gallouj, 2002. "Innovation in the Service Economy: the New Wealth of Nations," Post-Print hal-01111977, HAL.
    3. Ulrich Kaiser, 2004. "An Estimated Model of the German Magazine Market," CIG Working Papers SP II 2004-07, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG).
    Full references (including those not matched with items on IDEAS)

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