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Efficaciously Smuggling Ideas: Untangling The Relationship Between Entrepreneurial Self-Efficacy, Creative Bootlegging And Embedded Lead Users

Author

Listed:
  • KHATEREH GHASEMZADEH

    (Research and Documentation, Center for the 2030 Sustainable Development Agenda (CRA2030), University of Brescia, Brescia, Italy)

  • ALDIJANA BUNJAK

    (Institute for Leadership and Human Resource Management, University of St. Gallen, Switzerland)

  • GUIDO BORTOLUZZI

    (DEAMS Department, University of Trieste, Trieste, Italy)

  • MATEJ ČERNE

    (Department of Management and Organization, School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia)

Abstract

The phenomenon of embedded lead userness has gained considerable attention in the past years. This study examines the relationship between entrepreneurial self-efficacy and embedded lead userness when mediated by creative bootlegging. After analysing the data collected from 554 employees in 41 Italian and Croatian firms, our study unveils that entrepreneurial self-efficacy exerts a positive impact on embedded lead userness when mediated by creative bootlegging. Consistent with research on identity work, these results suggest that employees who show self-motivation and conviction in entrepreneurial activities tend to commit to unofficial innovation projects, which in turn, makes them act as lead users of the products and services. The study’s contributions and practical implications are also discussed.

Suggested Citation

  • Khatereh Ghasemzadeh & Aldijana Bunjak & Guido Bortoluzzi & Matej Černe, 2021. "Efficaciously Smuggling Ideas: Untangling The Relationship Between Entrepreneurial Self-Efficacy, Creative Bootlegging And Embedded Lead Users," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 25(03), pages 1-23, April.
    • Handle: RePEc:wsi:ijimxx:v:25:y:2021:i:03:n:s1363919621500328
    DOI: 10.1142/S1363919621500328
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