IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v17y2013i03ns1363919613400136.html
   My bibliography  Save this article

Lean Venturing: Learning To Create New Business Through Exploration, Elaboration, Evaluation, Experimentation, And Evolution

Author

Listed:
  • HENNING BREUER

    (Telekom Innovation Laboratories, Schlesische Str. 28, 10997 Berlin, Germany)

Abstract

Corporate venturing is a real adventure that teams may only master gradually through research and learning, which proceeds through iterative specification and validation of business models. Based on this understanding we have developed a five E framework for corporate venturing that is organized by learning objectives on five levels of maturity, and backed up with scaffolding tools and methods. It shows how to explore, elaborate upon, evaluate, experiment with and evolve assumptions. Scaffolding tools and methods support the two main sets of activities required within this framework: the creative exploration of new ideas and opportunities, and the iterative specification, quantification and evaluation of assumptions. Examples from nine new venture projects in the telecommunication industry illustrate the approach.

Suggested Citation

  • Henning Breuer, 2013. "Lean Venturing: Learning To Create New Business Through Exploration, Elaboration, Evaluation, Experimentation, And Evolution," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 1-22.
    • Handle: RePEc:wsi:ijimxx:v:17:y:2013:i:03:n:s1363919613400136
    DOI: 10.1142/S1363919613400136
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919613400136
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919613400136?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ghezzi, Antonio, 2019. "Digital startups and the adoption and implementation of Lean Startup Approaches: Effectuation, Bricolage and Opportunity Creation in practice," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 945-960.
    2. Covin, Jeffrey G. & Garrett, Robert P. & Kuratko, Donald F. & Shepherd, Dean A., 2020. "Short leash or long leash? Parenting style, initial strategic clarity, and the development of venture learning proficiency," Journal of Business Venturing, Elsevier, vol. 35(4).
    3. Pi-Shen Seet & Janice Jones & Lloyd Oppelaar & Graciela Corral de Zubielqui, 2018. "Beyond ‘know-what’ and ‘know-how’ to ‘know-who’: enhancing human capital with social capital in an Australian start-up accelerator," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(2), pages 233-260, March.
    4. Jeremy Schönwälder & Anja Weber, 2023. "Maturity levels of sustainable corporate entrepreneurship: The role of collaboration between a firm's corporate venture and corporate sustainability departments," Business Strategy and the Environment, Wiley Blackwell, vol. 32(2), pages 976-990, February.
    5. Wolfgang Vorraber & Matthias Müller, 2019. "A Networked Analysis and Engineering Framework for New Business Models," Sustainability, MDPI, vol. 11(21), pages 1-26, October.
    6. Bhawe, Nachiket & Rawhouser, Hans & Pollack, Jeffrey M., 2016. "Horse and cart: The role of resource acquisition order in new ventures," Journal of Business Venturing Insights, Elsevier, vol. 6(C), pages 7-13.
    7. Jennie Cederholm Björklund, 2018. "Barriers to Sustainable Business Model Innovation in Swedish Agriculture," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 14(1), pages 65-90.
    8. Henning Breuer & Florian Lüdeke-Freund, 2017. "Values-Based Network And Business Model Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(03), pages 1-35, April.
    9. Jeffrey G. Covin & Robert P. Garrett Jr. & Jyoti P. Gupta & Donald F. Kuratko & Dean A. Shepherd, 2018. "The Interdependence of Planning and Learning among Internal Corporate Ventures," Entrepreneurship Theory and Practice, , vol. 42(4), pages 537-570, July.
    10. John Bessant & Howard Rush & Anna Trifilova, 2015. "Crisis-Driven Innovation: The Case Of Humanitarian Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(06), pages 1-17, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:17:y:2013:i:03:n:s1363919613400136. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.