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Implementing Best Practices To Support Creativity In Npd Cross-Functional Teams

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  • RALUCA BUNDUCHI

    (University of Aberdeen Business School, Edward Wright Building, Dunbar Street, Aberdeen, AB24 3QY, United Kingdom)

Abstract

The use of cross-functional teams increases creativity in new product development leading to shorter development time and higher product innovativeness. Research in new product development has identified a number of organisational practices associated with supporting organisational creativity in cross-functional teams including frequent and open communication, building organisational slack, attitude to risk and top management commitment. Using a single case study approach, this paper explores the challenges associated with the implementation of such organisational practices in the R&D department of a large telecommunication company. Challenges include sequential involvement of functions in the team, broken communication between different teams, management attitude to resource constraints, and short-term management focus on incremental innovation.

Suggested Citation

  • Raluca Bunduchi, 2009. "Implementing Best Practices To Support Creativity In Npd Cross-Functional Teams," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(04), pages 537-554.
    • Handle: RePEc:wsi:ijimxx:v:13:y:2009:i:04:n:s1363919609002406
    DOI: 10.1142/S1363919609002406
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    Cited by:

    1. Lee, Jeoung Yul & Choi, Byung Chul & Ghauri, Pervez N. & Park, Byung Il, 2021. "Knowledge centralization and international R&D team performance: Unpacking the moderating roles of team-specific characteristics," Journal of Business Research, Elsevier, vol. 128(C), pages 627-640.
    2. Merve Gercek, 2024. "Rethinking the Building Blocks of Employee Creativity: A Meta-Synthesis of Qualitative Research," Istanbul Business Research, Istanbul University Business School, vol. 53(1), pages 1-22, April.
    3. Gmelin, Harald & Seuring, Stefan, 2014. "Achieving sustainable new product development by integrating product life-cycle management capabilities," International Journal of Production Economics, Elsevier, vol. 154(C), pages 166-177.
    4. Mohammad H. Eslami & Nicolette Lakemond, 2016. "Internal Integration In Complex Collaborative Product Development Projects," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-28, January.
    5. Florian Kapmeier & Roland Maximilian Happach & Meike Tilebein, 2017. "Bathtub Dynamics Revisited: An Examination of Déformation Professionelle in Higher Education," Systems Research and Behavioral Science, Wiley Blackwell, vol. 34(3), pages 227-249, May.

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