IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v08y2004i03ns1363919604001040.html
   My bibliography  Save this article

A Resource-Based Study Of New Product Development: Predicting Five-Year Later Commercial Success And Speed To Market

Author

Listed:
  • ROBERT T. KELLER

    (Department of Management, University of Houston, USA)

Abstract

Hypotheses derived from a resource-based model of new product development were used to predict five-year later commercial success in the form of profitability and speed to market for a sample of 117 new products from four firms in different industries. The results found marketing capabilities to be the best predictor of profitability, and that technical capabilities and leadership capabilities were also significant predictors. Leadership capabilities were the only significant predictor of which products made it to market, and of speed to market. Implications for models of new product development and for its effective management are discussed.

Suggested Citation

  • Robert T. Keller, 2004. "A Resource-Based Study Of New Product Development: Predicting Five-Year Later Commercial Success And Speed To Market," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 8(03), pages 243-260.
    • Handle: RePEc:wsi:ijimxx:v:08:y:2004:i:03:n:s1363919604001040
    DOI: 10.1142/S1363919604001040
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919604001040
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919604001040?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. anonymous, 1990. "Money stock data revised," Federal Reserve Bulletin, Board of Governors of the Federal Reserve System (U.S.), issue May, pages 325-330.
    2. Unknown, 1990. "Land Markets And Farm Incomes In Minnesota," Staff Papers 14102, University of Minnesota, Department of Applied Economics.
    3. N/A, 1990. "The Camden and Islington skills audit," Local Economy, London South Bank University, vol. 5(1), pages 77-78, May.
    4. Unknown, 1990. "Land Market And Farm Incomes In Italy," Staff Papers 14296, University of Minnesota, Department of Applied Economics.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Knockaert, M. & Ucbasaran, D. & Wright, M. & Clarysse, B., 2009. "How does tacit knowledge transfer influence innovation speed? The case of science based entrepreneurial firms," Vlerick Leuven Gent Management School Working Paper Series 2009-07, Vlerick Leuven Gent Management School.
    2. Murray R. Millson & Dave Wilemon, 2019. "The Npd Speed-Market Success Relationship: A Meta-Analysis," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(06), pages 1-27, August.
    3. Chen, Chung-Jen & Hsiao, Yung-Chang, 2013. "The endogenous role of location choice in product innovations," Journal of World Business, Elsevier, vol. 48(3), pages 360-372.
    4. Hauke Simon & Jens Leker, 2016. "Using Startup Communication For Opportunity Recognition — An Approach To Identify Future Product Trends," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(08), pages 1-22, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Karnes, Carol L. & Sridharan, Sri V & Kanet, John J., 1995. "Measuring quality from the consumer's perspective: A methodology and its application," International Journal of Production Economics, Elsevier, vol. 39(3), pages 215-225, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:08:y:2004:i:03:n:s1363919604001040. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.