IDEAS home Printed from https://ideas.repec.org/a/wsi/acrjxx/v13y2009i02ns0218927509001273.html
   My bibliography  Save this article

Knowing When to Merge: A Small IT Business in Korea Considers Its Options

Author

Listed:
  • Chan-Soo Park

    (Faculty of Business Administration, University of Regina, Regina, Saskatchewan S4S 0A2, Canada)

Abstract

This case study focuses on how a Korean software firm, CCMedia, executed a successful global strategy by merging with its technology partner to gain access to international markets. The case study also reviews the key challenges CCMedia faced after the merger. Intangible assets, such as IT technology, could allow CCMedia to earn overseas capital investment through the merger. With capital and human resources backup from IT Inspire Inc., its former technology partner, CCMedia could enter foreign markets. This case examines the transformation of a strategic technology alliance to a hierarchical structure as a result of a merger. It shows that technology-related alliances could play an important role in possible takeover activities. It provides insights into strategies that technology-based small businesses in Korea could follow to enter international markets.

Suggested Citation

  • Chan-Soo Park, 2009. "Knowing When to Merge: A Small IT Business in Korea Considers Its Options," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 13(02), pages 299-318.
  • Handle: RePEc:wsi:acrjxx:v:13:y:2009:i:02:n:s0218927509001273
    DOI: 10.1142/S0218927509001273
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0218927509001273
    Download Restriction: Access to full text is restricted to subscribers

    File URL: https://libkey.io/10.1142/S0218927509001273?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. N/A, 2004. "Index to Clinical Nursing Research Volume 13," Clinical Nursing Research, , vol. 13(4), pages 343-345, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:acrjxx:v:13:y:2009:i:02:n:s0218927509001273. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/acrj/acrj.shtml .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.