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Sustainable Consumption of Groceries: the Importance of Believing that One Can Contribute to Sustainable Development

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  • Daniel Hanss
  • Gisela Böhm
  • Rouven Doran
  • Andreas Homburg

Abstract

This study investigated relations between consumers’ sustainable development self‐efficacy, attitudes, norms and intentions to purchase sustainable groceries such as ecological and fair trade foods. Demographic variables were also investigated. Attitudes and norms were positively associated with intentions to purchase sustainable products. The importance of different types of attitudes and norms for explaining sustainable consumption depended on the facet of purchasing intentions that was investigated. Self‐efficacy explained variance in purchasing intentions over and above attitudes, norms and demographic characteristics. Of the self‐efficacy components, people's perceptions of their indirect impact gained by encouraging others to contribute to sustainable development showed the strongest association with purchasing intentions. This could mean that believing that one can have an impact on other consumers is a strong motivator for buying sustainable products. Implications of these findings for practitioners and environmental policy are discussed. © 2016 The Authors Sustainable Development published by ERP Environment and John Wiley & Sons, Ltd

Suggested Citation

  • Daniel Hanss & Gisela Böhm & Rouven Doran & Andreas Homburg, 2016. "Sustainable Consumption of Groceries: the Importance of Believing that One Can Contribute to Sustainable Development," Sustainable Development, John Wiley & Sons, Ltd., vol. 24(6), pages 357-370, November.
    • Handle: RePEc:wly:sustdv:v:24:y:2016:i:6:p:357-370
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    Cited by:

    1. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
    2. Thea Gregersen & Rouven Doran & Gisela Böhm & Wouter Poortinga, 2021. "Outcome expectancies moderate the association between worry about climate change and personal energy-saving behaviors," PLOS ONE, Public Library of Science, vol. 16(5), pages 1-19, May.
    3. Ildiko Kovacs & Eva Reka Keresztes, 2022. "Perceived Consumer Effectiveness and Willingness to Pay for Credence Product Attributes of Sustainable Foods," Sustainability, MDPI, vol. 14(7), pages 1-17, April.
    4. Will, Christian & Lehmann, Nico & Baumgartner, Nora & Feurer, Sven & Jochem, Patrick & Fichtner, Wolf, 2022. "Consumer understanding and evaluation of carbon-neutral electric vehicle charging services," Applied Energy, Elsevier, vol. 313(C).
    5. Berend Barkela & Kristen Werling & Signe Elisa Filler & Lea Marie Heidbreder, 2021. "Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption," Sustainability, MDPI, vol. 13(21), pages 1-15, October.
    6. Yanmei Tang & Shuangzhou Chen & Zongjin Yuan, 2020. "The effects of hedonic, gain, and normative motives on sustainable consumption: Multiple mediating evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 741-750, July.
    7. María Luisa Ríos-Rodríguez & José María Salgado-Cacho & Pilar Moreno-Jiménez, 2021. "What Impacts Socially Responsible Consumption?," Sustainability, MDPI, vol. 13(8), pages 1-14, April.
    8. Siti Hasnah Hassan & Jasmine A. L. Yeap & Nabil Hasan Al-Kumaim, 2022. "Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour," Sustainability, MDPI, vol. 14(3), pages 1-17, February.
    9. Milner-Gulland, E.J. & Addison, Prue & Arlidge, William & Baker, Julia & Booth, Hollie & Brooks, Thomas & Bull, Joseph & Burgass, Michael & Ekstrom, Jonathan & Ermgassen, Sophus zu, 2020. "Four Steps for the Earth: mainstreaming the post-2020 Global Biodiversity Framework," SocArXiv gjps6, Center for Open Science.
    10. Dermody, Janine & Koenig-Lewis, Nicole & Zhao, Anita Lifen & Hanmer-Lloyd, Stuart, 2018. "Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland," Journal of Business Research, Elsevier, vol. 86(C), pages 333-343.
    11. Luigina Canova & Andrea Bobbio & Anna Maria Manganelli, 2023. "Sustainable purchase intentions: The role of moral norm and social dominance orientation in the theory of planned behavior applied to the case of fair trade products," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(2), pages 1069-1083, April.
    12. Spangenberg, Joachim H. & Lorek, Sylvia, 2019. "Sufficiency and consumer behaviour: From theory to policy," Energy Policy, Elsevier, vol. 129(C), pages 1070-1079.
    13. Anna Oberrauch & Helga Mayr & Ivan Nikitin & Tanja Bügler & Thorsten Kosler & Christian Vollmer, 2021. "“I Wanted a Profession That Makes a Difference”—An Online Survey of First-Year Students’ Study Choice Motives and Sustainability-Related Attributes," Sustainability, MDPI, vol. 13(15), pages 1-28, July.
    14. Piotr Kulyk & Mariola Michalowska & Lukasz Augustowski, 2020. "Sustainable Consumption in the Market of Food Production: The Case of Lubuskie Voivodeship," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 225-240.

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