IDEAS home Printed from https://ideas.repec.org/a/wly/soecon/v74y2008i4p1035-1048.html
   My bibliography  Save this article

The Importance of Brand and Competition in Defining U.S. Religious Markets

Author

Listed:
  • Brian Goff
  • Michelle W. Trawick

Abstract

Economic analysis of religious participation has been pursued mainly assuming very homogeneous religious markets and using highly aggregated units of measure. Utilizing a county‐level data set, we explore the structure of U.S. religious markets and determine whether the impacts of the economic influences on religious participation are sensitive to the “brand” of religion chosen by consumers. We find that the directions of effects of wealth and death rates are largely independent of brand definition. However, the magnitudes of these effects along with the directions of effects of income, religious competition, and human capital are sensitive to brand. The impact of religious competition is particularly complex, with differences between “interbrand” and “intrabrand,” as well as extreme values where competition may be a defining feature of brand.

Suggested Citation

  • Brian Goff & Michelle W. Trawick, 2008. "The Importance of Brand and Competition in Defining U.S. Religious Markets," Southern Economic Journal, John Wiley & Sons, vol. 74(4), pages 1035-1048, April.
    • Handle: RePEc:wly:soecon:v:74:y:2008:i:4:p:1035-1048
    DOI: 10.1002/j.2325-8012.2008.tb00879.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/j.2325-8012.2008.tb00879.x
    Download Restriction: no
    File URL: https://libkey.io/10.1002/j.2325-8012.2008.tb00879.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hanemann, W Michael, 1984. "Discrete-Continuous Models of Consumer Demand," Econometrica, Econometric Society, vol. 52(3), pages 541-561, May.
    2. Stephen Knack & Philip Keefer, 1997. "Does Social Capital Have an Economic Payoff? A Cross-Country Investigation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(4), pages 1251-1288.
    3. Robert J. Barro & Rachel M. McCleary, 2005. "Which Countries Have State Religions?," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 120(4), pages 1331-1370.
    4. Robert B. Ekelund, Jr. & Robert F. Hebert & Robert D. Tollison, 2002. "An Economic Analysis of the Protestant Reformation," Journal of Political Economy, University of Chicago Press, vol. 110(3), pages 646-671, June.
    5. McFadden, Daniel, 1980. "Econometric Models for Probabilistic Choice among Products," The Journal of Business, University of Chicago Press, vol. 53(3), pages 13-29, July.
    6. Lipford, Jody W. & Tollison, Robert D., 2003. "Religious participation and income," Journal of Economic Behavior & Organization, Elsevier, vol. 51(2), pages 249-260, June.
    7. Brooks Hull & Frederick Bold, 1998. "Product Variety in Religious Markets," Review of Social Economy, Taylor & Francis Journals, vol. 56(1), pages 1-19.
    8. Azzi, Corry & Ehrenberg, Ronald G, 1975. "Household Allocation of Time and Church Attendance," Journal of Political Economy, University of Chicago Press, vol. 83(1), pages 27-56, February.
    9. Daniel McFadden, 1986. "The Choice Theory Approach to Market Research," Marketing Science, INFORMS, vol. 5(4), pages 275-297.
    10. Anderson, Gary M, 1988. "Mr. Smith and the Preachers: The Economics of Religion in the Wealth of Nations," Journal of Political Economy, University of Chicago Press, vol. 96(5), pages 1066-1088, October.
    11. Lakshman Krishnamurthi & S. P. Raj, 1988. "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, INFORMS, vol. 7(1), pages 1-20.
    12. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Janine Höhener & Christoph A. Schaltegger, 2012. "Religionsökonomie: eine Übersicht," CREMA Working Paper Series 2012-08, Center for Research in Economics, Management and the Arts (CREMA).
    2. Marek Loužek, 2007. "Ekonomie náboženství - je hypotéza sekularizace opodstatněná? [Economics of religion - is the secularization hypothesis tenable?]," Politická ekonomie, Prague University of Economics and Business, vol. 2007(5), pages 659-680.
    3. Rupasingha, Anil & Chilton, John b., 2009. "Religious adherence and county economic growth in the US," Journal of Economic Behavior & Organization, Elsevier, vol. 72(1), pages 438-450, October.
    4. Panu Poutvaara & Andreas Wagener, 2010. "The invisible hand plays dice: multiple equilibria in sects markets," Public Choice, Springer, vol. 145(3), pages 483-502, December.
    5. Pavol Minárik, 2013. "Ekonomie náboženství a její relevance pro ekonomy ve střední Evropě [Economics of Religion and its Relevance for Economists in Central Europe]," Politická ekonomie, Prague University of Economics and Business, vol. 2013(5), pages 691-704.
    6. Simon Fan, C., 2008. "Religious participation and children's education: A social capital approach," Journal of Economic Behavior & Organization, Elsevier, vol. 65(2), pages 303-317, February.
    7. Brian L. Goff & Michelle W. Trawick, 2017. "Preaching and politics: disentangling religiosity and political choice," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 41(3), pages 595-609, July.
    8. M. Leroch & C. Reggiani & G. Rossini & E. Zucchelli, 2012. "Religious attitudes and home bias: theory and evidence from a pilot study," Working Papers wp811, Dipartimento Scienze Economiche, Universita' di Bologna.
    9. Sriya Iyer, 2016. "The New Economics of Religion," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 395-441, June.
    10. Jerg Gutmann, 2015. "Believe, But Verify? The Effect of Market Structure on Corruption in Religious Organizations," Kyklos, Wiley Blackwell, vol. 68(2), pages 153-164, May.
    11. M. Leroch & C. Reggiani & G. Rossini & E. Zucchelli, 2012. "Religious attitudes and home bias: theory and evidence from a pilot study," Working Papers wp811, Dipartimento Scienze Economiche, Universita' di Bologna.
    12. Baltas, George & Doyle, Peter, 2001. "Random utility models in marketing research: a survey," Journal of Business Research, Elsevier, vol. 51(2), pages 115-125, February.
    13. Webber, Don J. & Freke, Martin, 2006. "Church organists: Analysing their willingness to play," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 35(5), pages 854-867, October.
    14. Eswaran Mukesh, 2011. "Competition and Performance in the Marketplace for Religion: A Theoretical Perspective," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 11(1), pages 1-36, March.
    15. Benito Arruñada, 2010. "Protestants and Catholics: Similar Work Ethic, Different Social Ethic," Economic Journal, Royal Economic Society, vol. 120(547), pages 890-918, September.
    16. Schlicht, Ekkehart, . "Economic Analysis and Organised Religion," Chapters in Economics,, University of Munich, Department of Economics.
    17. Sriya Iyer & Chander Velu & Melvyn Weeks, 2014. "Divine Competition: Religious Organisations and Service Provision in India," Cambridge Working Papers in Economics 1409, Faculty of Economics, University of Cambridge.
    18. Esa Mangeloja, 2004. "Interrelationship of economic growth and regional religious properties," ERSA conference papers ersa04p94, European Regional Science Association.
    19. David R. Bell & Jeongwen Chiang & V. Padmanabhan, 1999. "The Decomposition of Promotional Response: An Empirical Generalization," Marketing Science, INFORMS, vol. 18(4), pages 504-526.
    20. McCleary, Rachel & Barro, Robert, 2002. "Religion and Political Economy in an International Panel," Scholarly Articles 3221170, Harvard University Department of Economics.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:soecon:v:74:y:2008:i:4:p:1035-1048. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)2325-8012 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.