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Conventional Wisdom on Risk Communication and Evidence from a Field Experiment

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  • F. Reed Johnson
  • Ann Fisher

Abstract

A recent comprehensive review of the literature identified a number of facts and principles governing risk communication. This paper evaluates several of these propositions using recent evidence from a field experiment in communicating the risks from radon in homes. At this point in the research, data relates primarily to the response of risk perceptions to different information treatments and different personal characteristics. The effect of various causal factors is sensitive to the particular test of risk perception applied. No information treatment was clearly superior for all tasks. An important implication of these findings is that risk communicators must determine what specific task or tasks the information program should enable people to do.

Suggested Citation

  • F. Reed Johnson & Ann Fisher, 1989. "Conventional Wisdom on Risk Communication and Evidence from a Field Experiment," Risk Analysis, John Wiley & Sons, vol. 9(2), pages 209-213, June.
    • Handle: RePEc:wly:riskan:v:9:y:1989:i:2:p:209-213
    DOI: 10.1111/j.1539-6924.1989.tb01241.x
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    Cited by:

    1. Branden B. Johnson, 1993. "“The Mental Model” Meets “The Planning Process”: Wrestling with Risk Communication Research and Practice," Risk Analysis, John Wiley & Sons, vol. 13(1), pages 5-8, February.
    2. Peter M. Sandman & Paul M. Miller & Branden B. Johnson & Neil D. Weinstein, 1993. "Agency Communication, Community Outrage, and Perception of Risk: Three Simulation Experiments," Risk Analysis, John Wiley & Sons, vol. 13(6), pages 585-598, December.
    3. B. Jon Klauenberg & Erik K. Vermulen, 1994. "Role for Risk Communication in Closing Military Waste Sites," Risk Analysis, John Wiley & Sons, vol. 14(3), pages 351-356, June.
    4. Dennis S. Mileti & Colleen Fitzpatrick, 1992. "The Causal Sequence of Risk Communication in the Parkfield Earthquake Prediction Experiment," Risk Analysis, John Wiley & Sons, vol. 12(3), pages 393-400, September.
    5. Seymour J. Garte, 1990. "Communication of Relative Carcinogenic Risks: A Quantitative Approach," Risk Analysis, John Wiley & Sons, vol. 10(4), pages 467-468, December.

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