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Improving Risk Communication

Author

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  • Ralph L. Keeney
  • Detlof von Winterfeldt

Abstract

This paper explores reasons for difficulties in communicating risks among analysts, the laypublic, media, and regulators. Formulating risk communication problems as decisions involving objectives and alternatives helps to identify strategies for overcoming these difficulties. Several strategies are suggested to achieve risk communication objectives like improving public knowledge about risks and risk management, encouraging risk reduction behavior, understanding public values and concerns, and increasing trust and credibility.

Suggested Citation

  • Ralph L. Keeney & Detlof von Winterfeldt, 1986. "Improving Risk Communication," Risk Analysis, John Wiley & Sons, vol. 6(4), pages 417-424, December.
    • Handle: RePEc:wly:riskan:v:6:y:1986:i:4:p:417-424
    DOI: 10.1111/j.1539-6924.1986.tb00954.x
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    Citations

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    Cited by:

    1. Seol-A Kwon & Hyun-Jung Yoo & Eugene Song, 2020. "Korean Consumers’ Recognition of Risks Depending on the Provision of Safety Information for Chemical Products," IJERPH, MDPI, vol. 17(4), pages 1-12, February.
    2. James A. Schirillo & Eric R. Stone, 2005. "The Greater Ability of Graphical Versus Numerical Displays to Increase Risk Avoidance Involves a Common Mechanism," Risk Analysis, John Wiley & Sons, vol. 25(3), pages 555-566, June.
    3. Franz, Reiner & Enneking, U., 2005. "Bestimmungsgründe der Verbraucherverunsicherung im Bereich der Lebensmittelsicherheit," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 40, March.
    4. Vivianne H. M. Visschers & Ree M. Meertens & Wim W. F. Passchier & Nanne N. K. De Vries, 2009. "Probability Information in Risk Communication: A Review of the Research Literature," Risk Analysis, John Wiley & Sons, vol. 29(2), pages 267-287, February.
    5. Ortwin Renn & Birgit Blättel‐Mink & Hans Kastenholz, 1997. "Discursive methods in environmental decision making," Business Strategy and the Environment, Wiley Blackwell, vol. 6(4), pages 218-231, September.
    6. Aven, Terje, 2018. "Perspectives on the nexus between good risk communication and high scientific risk analysis quality," Reliability Engineering and System Safety, Elsevier, vol. 178(C), pages 290-296.
    7. Max Boholm & Niklas Möller & Sven Ove Hansson, 2016. "The Concepts of Risk, Safety, and Security: Applications in Everyday Language," Risk Analysis, John Wiley & Sons, vol. 36(2), pages 320-338, February.
    8. Eric R. Stone & Wändi Bruine de Bruin & Abigail M. Wilkins & Emily M. Boker & Jacqueline MacDonald Gibson, 2017. "Designing Graphs to Communicate Risks: Understanding How the Choice of Graphical Format Influences Decision Making," Risk Analysis, John Wiley & Sons, vol. 37(4), pages 612-628, April.
    9. Vicki Bier, 2020. "The Role of Decision Analysis in Risk Analysis: A Retrospective," Risk Analysis, John Wiley & Sons, vol. 40(S1), pages 2207-2217, November.

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