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Avian Influenza Risk Perception and Live Poultry Purchase in Guangzhou, China, 2006

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  • Qiuyan Liao
  • Wendy Wing Tak Lam
  • Chao Qiang Jiang
  • Ella Yuk Yi Ho
  • Yi Min Liu
  • Wei Sen Zhang
  • Fielding Richard

Abstract

Human H5N1 highly pathogenic avian influenza (HPAI) infection is associated with intimate exposure to live poultry. Perceptions of risk can modify behaviors, influencing actual exposure. However, greater hazard is not necessarily followed by perception of greater risk and more precautionary behavior because self‐serving cognitive biases modulate precautionary and hazardous behaviors. We examined risk perception associated with avian influenza. A total of 1,550 face‐to‐face within‐household interviews and 1,760 telephone interviews were derived to study avian influenza risk perception and live poultry use in Guangzhou and Hong Kong, respectively. Chi‐square and Mann‐Whitney tests assessed bivariate associations and risk distributions, respectively, and fully adjusted multivariate logistic models determined independent risk associations. Relative to Hong Kong, perceived “generalized” risk from buying live poultry (GZ, 58%, 95% confidence interval 55–60% vs. HK, 41%, 39–43%; χ2= 86.95, df = 1, p

Suggested Citation

  • Qiuyan Liao & Wendy Wing Tak Lam & Chao Qiang Jiang & Ella Yuk Yi Ho & Yi Min Liu & Wei Sen Zhang & Fielding Richard, 2009. "Avian Influenza Risk Perception and Live Poultry Purchase in Guangzhou, China, 2006," Risk Analysis, John Wiley & Sons, vol. 29(3), pages 416-424, March.
    • Handle: RePEc:wly:riskan:v:29:y:2009:i:3:p:416-424
    DOI: 10.1111/j.1539-6924.2008.01157.x
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    References listed on IDEAS

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    1. Bernd Rohrmann & Huichang Chen, 1999. "Risk perception in China and Australia: an exploratory crosscultural study," Journal of Risk Research, Taylor & Francis Journals, vol. 2(3), pages 219-241, July.
    2. Lennart Sjöberg, 2000. "Factors in Risk Perception," Risk Analysis, John Wiley & Sons, vol. 20(1), pages 1-12, February.
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    Cited by:

    1. Yanbo Zhang & Yibao Wang & Ahmad Bayiz Ahmad & Ashfaq Ahmad Shah & Wen Qing, 2021. "How Do Individual-Level Characteristics Influence Cross-Domain Risk Perceptions Among Chinese Urban Residents?," SAGE Open, , vol. 11(2), pages 21582440211, April.
    2. Pei-Chun Kuo & Jiun-Hau Huang & Ming-Der Liu, 2011. "Avian Influenza Risk Perception and Preventive Behavior among Traditional Market Workers and Shoppers in Taiwan: Practical Implications for Prevention," PLOS ONE, Public Library of Science, vol. 6(9), pages 1-6, September.

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