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Societal Risk Perception Among African Villagers Without Access to the Media

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  • Lonzozou Kpanake
  • Bruno Chauvin
  • Etienne Mullet

Abstract

The impact of the media on people's risk perception was assessed by comparing risk ratings obtained from African villagers without access to the media with risk ratings obtained from African city‐dwellers with access to the media and risk ratings obtained from French participants. The overall mean risk judgment observed among the Togolese villagers was lower than the mean rating observed among the Togolese city‐dwellers, and lower than the mean rating observed among the French. The linear association observed between the Togolese villagers' ratings and the Togolese city‐dweller ratings and the French ratings was moderate. The impact of the media on risk perception was estimated to be an increase of about 15% of the overall mean ratings, and to about 31% of the variance of the mean ratings. This impact was independent of educational level.

Suggested Citation

  • Lonzozou Kpanake & Bruno Chauvin & Etienne Mullet, 2008. "Societal Risk Perception Among African Villagers Without Access to the Media," Risk Analysis, John Wiley & Sons, vol. 28(1), pages 193-202, February.
    • Handle: RePEc:wly:riskan:v:28:y:2008:i:1:p:193-202
    DOI: 10.1111/j.1539-6924.2008.01008.x
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    References listed on IDEAS

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    1. Daboula Koné & Etienne Mullet, 1994. "Societal Risk Perception and Media Coverage," Risk Analysis, John Wiley & Sons, vol. 14(1), pages 21-24, February.
    2. Muriel Bouyer & Sophie Bagdassarian & Sveti Chaabanne & Etienne Mullet, 2001. "Personality Correlates of Risk Perception," Risk Analysis, John Wiley & Sons, vol. 21(3), pages 457-466, June.
    3. Bruno Chauvin & Danièle Hermand & Etienne Mullet, 2007. "Risk Perception and Personality Facets," Risk Analysis, John Wiley & Sons, vol. 27(1), pages 171-185, February.
    4. Felix Neto & Etienne Mullet, 2001. "Societal risks as seen by Chinese students living in Macao," Journal of Risk Research, Taylor & Francis Journals, vol. 4(1), pages 63-73, January.
    5. Charles F. Keown, 1989. "Risk Perceptions of Hong Kongese vs. Americans," Risk Analysis, John Wiley & Sons, vol. 9(3), pages 401-405, September.
    6. Etienne Mullet & Cécilia Lazreg & Cereza Candela & Félix Neto, 2005. "The Scandinavian way of perceiving societal risks," Journal of Risk Research, Taylor & Francis Journals, vol. 8(1), pages 19-30, January.
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    3. Jocelyn Raude & Patrick Peretti-Watel & Jeremy Ward & Claude Flamand & Pierre Verger, 2018. "Are Perceived Prevalences of Infection also Biased and How? Lessons from Large Epidemics of Mosquito-Borne Diseases in Tropical Regions," Medical Decision Making, , vol. 38(3), pages 377-389, April.

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