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Place, Culture, and the Social Amplification of Risk

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  • Jeffrey R. Masuda
  • Theresa Garvin

Abstract

This article investigates the role of culture in the social production of risks and risk communication surrounding industrial development in a region located at a rural‐urban interface. A case study examined a public consultation that was undertaken to inform local residents about an eco‐industrial development proposal being planned near Edmonton, Alberta, Canada. The research employed the social amplification of risk framework (SARF) to examine the relationships among culture, place, and socially constructed risk. A total of 44 in‐depth, semi‐structured interviews were carried out with 33 landowners (farmers, acreage owners), public officials (municipal politicians, administrators), journalists, and industry representatives. Analysis revealed that risk communication occurred in relation to situated experiences of place that were based on conflicting cultural worldviews. The research shows that place is a useful component of the SARF, providing a spatial explanation for why some people amplify, and others attenuate, risks in locally contentious environmental debates.

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  • Jeffrey R. Masuda & Theresa Garvin, 2006. "Place, Culture, and the Social Amplification of Risk," Risk Analysis, John Wiley & Sons, vol. 26(2), pages 437-454, April.
    • Handle: RePEc:wly:riskan:v:26:y:2006:i:2:p:437-454
    DOI: 10.1111/j.1539-6924.2006.00749.x
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    Cited by:

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    4. Christopher D. Wirz & Michael A. Xenos & Dominique Brossard & Dietram Scheufele & Jennifer H. Chung & Luisa Massarani, 2018. "Rethinking Social Amplification of Risk: Social Media and Zika in Three Languages," Risk Analysis, John Wiley & Sons, vol. 38(12), pages 2599-2624, December.
    5. Agénor Lahatte & Marie‐Clémence Le Pape, 2008. "Is the Way Young People Drive a Reflection of the Way Their Parents Drive? An Econometric Study of the Relation Between Parental Risk and Their Children's Risk," Risk Analysis, John Wiley & Sons, vol. 28(3), pages 627-634, June.
    6. Ian J. Mauro & Stéphane M. McLachlan, 2008. "Farmer Knowledge and Risk Analysis: Postrelease Evaluation of Herbicide‐Tolerant Canola in Western Canada," Risk Analysis, John Wiley & Sons, vol. 28(2), pages 463-476, April.
    7. Jamie K. Wardman & Ragnar Löfstedt, 2018. "Anticipating or Accommodating to Public Concern? Risk Amplification and the Politics of Precaution Reexamined," Risk Analysis, John Wiley & Sons, vol. 38(9), pages 1802-1819, September.

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