Mobilising social energy against environmental challenge: understanding the groundwater recharge movement in western India

This paper explores a large‐scale and growing popular movement to augment groundwater recharge in the Saurashtra region of western India, an area that has been facing acute water scarcity and other associated problems. As a social phenomenon, the movement is at an early stage of its development. However, it is interesting to study it for many reasons. First, even a decade after it began, it is still growing in scale and following. Second, it is entirely spontaneous and internally driven, necessitating no public resources or support. Third, early indications are that its social and ecological impacts are beneficial and highly significant. Fourth, the movement was catalysed and spearheaded by spiritual and religious institutions, which made ingenious use of non‐economic messages and motivators in forging a new natural resource ethic based on a broad, collective rationality among movement members. It appears, however, that beyond a threshold, the movement acquired a logic and energy of its own which might fuel its future sustainability and growth. Finally, the movement has important lessons to offer because mobilising social energy on such a scale and intensity can perhaps be one of most effective responses to many of the environmental challenges the world faces today.