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Is customer involvement always beneficial for R&D efficiency? The difference between high‐tech and low‐tech industries

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  • Sangpil Yoon
  • Gyuhyung Kim
  • Yanghon Chung
  • Hosung Son

Abstract

To investigate the effects of customer involvement as an information source (CIS) throughout the innovation process, this study uses Korea Innovation Survey data and a two‐stage data envelopment analysis method. The results are as follows. High‐tech firms using CIS had lower R&D efficiency at the value creation stage. Low‐tech firms using CIS had higher R&D efficiency at the value creation stage, but lower R&D efficiency at the invention stage. This paper's academic implication extends the research on CIS by examining its effects on firms' R&D efficiency. It also provides a practical guideline for firms that want to leverage customer knowledge.

Suggested Citation

  • Sangpil Yoon & Gyuhyung Kim & Yanghon Chung & Hosung Son, 2023. "Is customer involvement always beneficial for R&D efficiency? The difference between high‐tech and low‐tech industries," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(3), pages 1678-1688, April.
    • Handle: RePEc:wly:mgtdec:v:44:y:2023:i:3:p:1678-1688
    DOI: 10.1002/mde.3775
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