IDEAS home Printed from https://ideas.repec.org/a/wly/mgtdec/v41y2020i8p1446-1461.html
   My bibliography  Save this article

Online advance selling or not: Pricing strategy of new product entry in a supply chain

Author

Listed:
  • Yawen Zhang
  • Bo Li
  • Xue Chen
  • Shuang Wu

Abstract

Considering consumers' strategic behavior and loss averseness of the deposit, this paper establishes a two‐period Stackelberg game model in a supply chain system, in which a manufacturer cooperates with an e‐retailer to perform advance selling to consumers. The optimal pricing decisions are obtained, and the impacts of the e‐retailer's advance selling activities on the profits of both parties are discussed. Studies have shown that advance selling activities always benefit the manufacturer, but they can hurt the e‐retailer. Within some specific conditions, the advance selling model can achieve Pareto improvement to both parties and benefit the performance of the supply chain.

Suggested Citation

  • Yawen Zhang & Bo Li & Xue Chen & Shuang Wu, 2020. "Online advance selling or not: Pricing strategy of new product entry in a supply chain," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(8), pages 1446-1461, December.
    • Handle: RePEc:wly:mgtdec:v:41:y:2020:i:8:p:1446-1461
    DOI: 10.1002/mde.3194
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/mde.3194
    Download Restriction: no
    File URL: https://libkey.io/10.1002/mde.3194?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017. "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(6), pages 765-783, September.
    2. Ma, Shanshan & Lin, Jie & Zhao, Xuan, 2016. "Online store discount strategy in the presence of consumer loss aversion," International Journal of Production Economics, Elsevier, vol. 171(P1), pages 1-7.
    3. Christopher S. Tang & Kumar Rajaram & Ayd{i}n Alptekinou{g}lu & Jihong Ou, 2004. "The Benefits of Advance Booking Discount Programs: Model and Analysis," Management Science, INFORMS, vol. 50(4), pages 465-478, April.
    4. Gérard P. Cachon, 2004. "The Allocation of Inventory Risk in a Supply Chain: Push, Pull, and Advance-Purchase Discount Contracts," Management Science, INFORMS, vol. 50(2), pages 222-238, February.
    5. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    6. Khouja, Moutaz & Zhou, Jing, 2015. "Channel and pricing decisions in a supply chain with advance selling of gift cards," European Journal of Operational Research, Elsevier, vol. 244(2), pages 471-489.
    7. Xuying Zhao & Zhan Pang & Kathryn E. Stecke, 2016. "When Does a Retailer's Advance Selling Capability Benefit Manufacturer, Retailer, or Both?," Production and Operations Management, Production and Operations Management Society, vol. 25(6), pages 1073-1087, June.
    8. Man Yu & Roman Kapuscinski & Hyun-Soo Ahn, 2015. "Advance Selling: Effects of Interdependent Consumer Valuations and Seller’s Capacity," Management Science, INFORMS, vol. 61(9), pages 2100-2117, September.
    9. Mike Mingcheng Wei & Fuqiang Zhang, 2018. "Advance Selling to Strategic Consumers: Preorder Contingent Production Strategy with Advance Selling Target," Production and Operations Management, Production and Operations Management Society, vol. 27(7), pages 1221-1235, July.
    10. Jaelynn Oh & Xuanming Su, 2018. "Reservation Policies in Queues: Advance Deposits, Spot Prices, and Capacity Allocation," Production and Operations Management, Production and Operations Management Society, vol. 27(4), pages 680-695, April.
    11. Soo-Haeng Cho & Christopher S. Tang, 2013. "Advance Selling in a Supply Chain Under Uncertain Supply and Demand," Manufacturing & Service Operations Management, INFORMS, vol. 15(2), pages 305-319, May.
    12. Gérard P. P. Cachon & Pnina Feldman, 2017. "Is Advance Selling Desirable with Competition?," Marketing Science, INFORMS, vol. 36(2), pages 214-231, March.
    13. Ozer, Ozalp & Uncu, Onur & Wei, Wei, 2007. "Selling to the "Newsvendor" with a forecast update: Analysis of a dual purchase contract," European Journal of Operational Research, Elsevier, vol. 182(3), pages 1150-1176, November.
    14. Heiko Karle & Marc Möller, 2020. "Selling In Advance To Loss Averse Consumers," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 61(1), pages 441-468, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Qiang Guo & Li He & Yi He, 2022. "Omnichannel service operations with order‐online‐and‐dine‐in‐store strategy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2311-2325, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wen Zhang & Weizhe Yang, 2021. "Optimal pre-order strategy with delay in payments," Annals of Operations Research, Springer, vol. 305(1), pages 347-374, October.
    2. Xiao, Yongbo & Zhang, Jihong, 2018. "Preselling to a retailer with cash flow shortage on the manufacturer," Omega, Elsevier, vol. 80(C), pages 43-57.
    3. Roberta Pellegrino & Nicola Costantino & Danilo Tauro, 2020. "Advance Purchase Discounts for Supply Chain Finance System Coordination," Sustainability, MDPI, vol. 12(23), pages 1-20, December.
    4. Ma, Shanshan & Li, Guo & Sethi, Suresh P. & Zhao, Xuan, 2022. "Advance booking discount strategies: Competition, information transparency and spot market," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
    5. Wen Zhang & Yi He, 2020. "Optimal advance selling discount strategy with future‐oriented consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(3), pages 308-320, April.
    6. Wu, Meng & Teunter, Ruud H. & Zhu, Stuart X., 2019. "Online marketing: When to offer a refund for advanced sales," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 471-491.
    7. Peng, Weicai & Tian, Zhongjun, 2022. "Information acquisition, selling effort and pre-order strategy," International Journal of Production Economics, Elsevier, vol. 249(C).
    8. Oksana Loginova, 2021. "Advance selling, competition, and brand substitutability," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1765-1781, October.
    9. Jiaping Xie & Dan Liu & Ling Liang & Qinglin Li, 2022. "Contract choice and advance selling strategy in a supply chain of FAP," PLOS ONE, Public Library of Science, vol. 17(3), pages 1-18, March.
    10. Zhan Pang & Wenqiang Xiao & Xuying Zhao, 2021. "Preorder Price Guarantee in e-Commerce," Manufacturing & Service Operations Management, INFORMS, vol. 23(1), pages 123-138, 1-2.
    11. Qinhong Zhang & Xinyue Cheng & Yu-Chung Tsao & Dali Zhang, 2022. "Advance selling under deposit expansion and consumer’s valuation change," Operational Research, Springer, vol. 22(4), pages 3633-3661, September.
    12. Shi, Xiutian & Dong, Ciwei & Cheng, T.C.E., 2018. "Does the buy-online-and-pick-up-in-store strategy with pre-orders benefit a retailer with the consideration of returns?," International Journal of Production Economics, Elsevier, vol. 206(C), pages 134-145.
    13. Gan, Xianghua & Sethi, Suresh P. & Xu, Liang, 2019. "Simultaneous Optimization of Contingent and Advance Purchase Orders with Fixed Ordering Costs," Omega, Elsevier, vol. 89(C), pages 227-241.
    14. Zhang, Qinhong & Zhang, Dali & Tsao, Yu-Chung & Luo, Jianwen, 2016. "Optimal ordering policy in a two-stage supply chain with advance payment for stable supply capacity," International Journal of Production Economics, Elsevier, vol. 177(C), pages 34-43.
    15. Seo, Kyowon & Go, Sarang & Kim, Byungdo, 2020. "Pricing strategies under markets with time gap between purchase and consumption," Journal of Business Research, Elsevier, vol. 120(C), pages 312-320.
    16. Junshan Lin & Chenhang Zeng, 2023. "Pre-order strategies with demand uncertainty and consumer heterogeneity," The Japanese Economic Review, Springer, vol. 74(1), pages 83-115, January.
    17. Alexei Alexandrov & Özlem Bedre-Defolie, 2014. "The Equivalence of Bundling and Advance Sales," Marketing Science, INFORMS, vol. 33(2), pages 259-272, March.
    18. Li, Xiang & Li, Yongjian & Cai, Xiaoqiang, 2011. "On a multi-period supply chain system with supplementary order opportunity," European Journal of Operational Research, Elsevier, vol. 209(3), pages 273-284, March.
    19. Tong Wang & Atalay Atasu & Mümin Kurtuluş, 2012. "A Multiordering Newsvendor Model with Dynamic Forecast Evolution," Manufacturing & Service Operations Management, INFORMS, vol. 14(3), pages 472-484, July.
    20. Shen, Houcai & Pang, Zhan & Cheng, T.C.E., 2011. "The component procurement problem for the loss-averse manufacturer with spot purchase," International Journal of Production Economics, Elsevier, vol. 132(1), pages 146-153, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:mgtdec:v:41:y:2020:i:8:p:1446-1461. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www3.interscience.wiley.com/cgi-bin/jhome/7976 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.