Maintenance contracts for leased goods: their role in creating brand loyalty
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DOI: 10.1002/mde.990
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References listed on IDEAS
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- Patricia Mokhtarian & Taihyeong Lee & Sangho Choo, 2011. "A decomposition of trends in U.S. consumer expenditures on communications and travel: 1984–2002," Quality & Quantity: International Journal of Methodology, Springer, vol. 45(1), pages 1-19, January.
- Bhattacharya, Shantanu & Robotis, Andreas & Van Wassenhove, Luk N., 2019. "Installed base management versus selling in monopolistic and competitive environments," European Journal of Operational Research, Elsevier, vol. 273(2), pages 596-607.
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