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Representations of Women in Microcredit Promotional Materials: The Case of Espoir Ecuador

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  • Lidia Valencia‐Fourcans
  • Roberta Hawkins

Abstract

In this paper, we explore the nature and practices of representations of women in microcredit promotional discourses. Based on the case of Espoir, a microcredit non‐governmental organization in Ecuador, we argue that the representations of women in microcredit promotional discourses have been reshaped increasingly by neoliberal configurations of power. These discourses reinforce the conceptualization of women as key actors in the development process—of their households and communities, and Ecuador as a nation. This conceptualization elicits conflicting and contradictory implications that may empower women but exacerbate neoliberal understandings of development that can undermine gender equality. Copyright © 2015 John Wiley & Sons, Ltd.

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  • Lidia Valencia‐Fourcans & Roberta Hawkins, 2016. "Representations of Women in Microcredit Promotional Materials: The Case of Espoir Ecuador," Journal of International Development, John Wiley & Sons, Ltd., vol. 28(4), pages 507-527, May.
    • Handle: RePEc:wly:jintdv:v:28:y:2016:i:4:p:507-527
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    Cited by:

    1. Pablo Rodriguez-Gutierrez & Luis Javier Cabeza-Ramírez & Guzmán Antonio Muñoz-Fernández, 2020. "University Students’ Behaviour towards Entrepreneurial Intention in Ecuador: Testing for the Influence of Gender," IJERPH, MDPI, vol. 17(22), pages 1-19, November.
    2. Ida Arff Tarjem & Ola Tveitereid Westengen & Poul Wisborg & Katharina Glaab, 2023. "“Whose demand?” The co-construction of markets, demand and gender in development-oriented crop breeding," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 83-100, March.

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