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New evidence of preference reversals in health utility measurement

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  • Han Bleichrodt
  • Jose Luis Pinto Prades

Abstract

A central assumption in health utility measurement is that preferences are invariant to the elicitation method used. This assumption is challenged by preference reversals. Previous studies have observed preference reversals between choice and matching tasks and between choice and ranking tasks. We present a preference reversal that is entirely derived from choices, the basic primitive of economics and utility theory. The preference reversal was observed in two studies regarding health states after stroke. Both studies involved large representative samples from the Spanish population, interviewed professionally, and face‐to‐face. Possible explanations for the preference reversal are the anticipation of disappointment and elation in risky choice and the impact of ethical considerations about the value of life. Copyright © 2008 John Wiley & Sons, Ltd.

Suggested Citation

  • Han Bleichrodt & Jose Luis Pinto Prades, 2009. "New evidence of preference reversals in health utility measurement," Health Economics, John Wiley & Sons, Ltd., vol. 18(6), pages 713-726, June.
    • Handle: RePEc:wly:hlthec:v:18:y:2009:i:6:p:713-726
    DOI: 10.1002/hec.1405
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    References listed on IDEAS

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    Cited by:

    1. Smeele, Nicholas V.R. & Chorus, Caspar G. & Schermer, Maartje H.N. & de Bekker-Grob, Esther W., 2023. "Towards machine learning for moral choice analysis in health economics: A literature review and research agenda," Social Science & Medicine, Elsevier, vol. 326(C).
    2. Marek Kapera, 2022. "Learning own preferences through consumption," KAE Working Papers 2022-074, Warsaw School of Economics, Collegium of Economic Analysis.
    3. Baillon, Aurélien & Bleichrodt, Han & Granic, Georg D., 2022. "Incentives in surveys," Journal of Economic Psychology, Elsevier, vol. 93(C).
    4. Zhihua Li & Julia Müller & Peter P. Wakker & Tong V. Wang, 2018. "The Rich Domain of Ambiguity Explored," Management Science, INFORMS, vol. 64(7), pages 3227-3240, July.
    5. Guillem López-Casasnovas & José Luis Pinto Prades, 2022. "QALY Maximization and the Social Optimum," Hacienda Pública Española / Review of Public Economics, IEF, vol. 242(3), pages 111-127, September.
    6. Thomas Kourouxous & Thomas Bauer, 2019. "Violations of dominance in decision-making," Business Research, Springer;German Academic Association for Business Research, vol. 12(1), pages 209-239, April.
    7. Eve Wittenberg & Lisa Prosser, 2011. "Ordering errors, objections and invariance in utility survey responses," Applied Health Economics and Health Policy, Springer, vol. 9(4), pages 225-241, July.
    8. Adam Oliver, 2013. "Testing Procedural Invariance In The Context Of Health," Health Economics, John Wiley & Sons, Ltd., vol. 22(3), pages 272-288, March.
    9. Oliver, Adam, 2013. "Testing the rate of preference reversal in personal and social decision-making," Journal of Health Economics, Elsevier, vol. 32(6), pages 1250-1257.

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